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Almost three-quarters of US online
12/04/2001
The UCLA Internet Report 2001 has found that 72.3 percent of Americans use the Internet, up from 66.9 percent last year.
The main reasons people go online are to find information quickly, for work reasons, and to access email. The five most popular online activities are email and instant messaging, browsing, buying online, finding entertainment information, and reading news.
Almost 49 percent of Internet user bought something on the Internet this year, down from 50.7 percent last year. Of those who bought online in 2001, over 75 percent made between one and 10 online purchases.
Of those who do not use the Internet, 44.4 percent says they will do so within the next year, up from 40 percent last year. The main reason non-users do not go online is that they do not have a computer or access to an adequate computer.
For more information on Internet marketing visit Online Marketing
Source of Article: NUA Internet Surveys
Date of Article: November 29, 2001