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US online ad market to soar

01/22/2002
eMarketer reports that the US online advertising market will reach USD18.8 billion by 2005, up from USD7.9 billion last year.


Gartner G2 says that 80 percent of all online advertising revenue is earned by 20 sites, although there are 2,800 sites in the US selling ads.

At present, online advertising accounts for only 3 percent of the total online advertising market. Other sectors in the advertising market, such as television, radio, and print, are expected to have relatively flat revenue over the next few years.

For more information on Internet marketing visit WebMetro: Online Marketing

Source of Article: NUA Internet Surveys

Date of Article: January 22, 2002