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Email takes over from direct mail
03/22/2002
More US businesses are using email marketing campaigns instead of traditional direct mailings, according to GartnerG2.
GartnerG2 says that direct mail will account for less than 50 percent of mail received by US households by 2005, a decline of 15 percent on 2001.
It also forecasts that email advertising revenue is expected to reach USD1.26 billion in 2002, up from USD948 million in 2001.
By 2005, email advertising is expected to total USD1.5 billion.
For more information on Internet marketing visit Online Marketing
Source of Article: NUA Internet Surveys
Date of Article: March 21, 2002