Internet Marketing -Boosting Online Traffic

11/29/1999

According to a recent study by USA Chicago, Inc., web site visits are, more often than not, inspired by offline promotion traditional advertising methods.

More often than not, inspired by offline promotion traditional advertising methods.

In the study, researchers examined the correlation between the number of ad campaigns and the number of visits to a company's web site. They found that web site traffic and financial return are directly tied to advertising frequency.

Furthermore, the report revealed that traditional advertising is needed to both announce and promote the ongoing development of web sites.

This is not to say that on-line advertising should be ignored either. In fact, the most effective promotion campaigns used a balanced of both on-line campaigns and traditional advertising strategies.

Following are some suggestions on how to maximize traffic to your web site.

ON-LINE ADVERTISING
Search Engine Registration: Search engines remain the primary tool used by surfers to locate information. Registering your pages with them will help build awareness of your web site as well as drive traffic.

Newsgroup Participation: Participating in on-line discussions and public message bases can be an effective way to get site exposure as well. There are thousands of newsgroups currently on the Internet. Visit
http://www.dejanews.com to find a newsgroup that might align with your company's expertise.

Mailing Lists: Try sending announcements to customers through e-mail. You can create mailing lists and send out announcements and recent company information to those interested.

Link Exchanges: Coordinate cross-links with other industry-related sites.
Banner Ads: Purchase banner ads on search engine or high volume sites to build traffic.

Banner Exchange Networks: Use these networks to establish a presence on other participating web site pages.

TRADITIONAL ADVERTISING
Print/Radio/Television Ads: Be sure to mention your URL (web address) in all your advertisements.

Collateral Materials: Print your URL on all collateral materials, including letterhead, business cards, brochures, fliers, pamphlets, sales sheets etc.

Mailings: Send a flier or an announcement letter to introduce your existing clients to your web site. "We're On-line!"
Publicize On-Line Promotions: Be sure to send announcements to your clientele regarding any on-line promotions that you plan to offer on your web site.

WebMetro can help you coordinate your on-line marketing promotions.
Please feel free to contact us at 626-793-8047 with any questions.

For more information on Internet marketing visit WebMetro Online Marketing Services