Movie trailers prove a big hit

03/26/2002

Traffic to websites showing movie trailers grew dramatically during early March, according to a new report from Nielsen/Netratings.

.
SonyPictures.com drew 286,000 users during the same period, rising 75 percent from the previous week. Of these, 17 percent of visitors accessed news and information on the forthcoming film ‘Resident Evil’, while 15 percent logged on to pages featuring exclusive online trailers for ‘Spiderman’.

There was also a rise in the number of visitors to the ET20.com site. The website’s traffic grew 73 percent on the week ending March 17, 2002, with 255,000 visitors accessing information on the forthcoming re-release of ‘E.T. The Extra-Terrestrial’.

For more information on Internet marketing visit Online Marketing

Source of Article: NUA Internet Surveys

Date of Article: March 25, 2002