Email marketing contributes to increased sales

04/05/2002

US companies claim that sales increased in 2001

Medium sized businesses reported the best results with a 59.8 percent increase in sales in 2001. Large enterprises saw a 47.1 percent increase in sales, and small companies, a 42.6 increase.

Twenty nine percent of companies said that email promotions hadn’t affected sales, while 5 percent said that sales had decreased.

The study also reveals that of the companies polled, 15 percent of their total online sales came from email-based promotions in 2001.

Sixty three percent of respondents said that email marketing was their most effective customer retention tool, while 37 percent, said that it was an effective customer acquisition tool.

According to the Direct Marketing Association, plain text is the most popular form of email marketing with 80 percent of respondents saying they use it.

For more information on Internet marketing visit Online Marketing

Source of Article: NUA Internet Surveys

Date of Article: April 5, 2002