Home > Online Marketing Audits
Online Marketing Audits
With WebMetro's Online Marketing Audits, You Get:
- Strategy Validation – Whether your campaigns are managed in-house or outsourced, let a neutral third party specialist tell you if the strategy you have in place is your optimal path to success.
- Tactical Insight & Oversight – With so many tactics available to be leveraged – PPC, SEO, SSP, Social Media & Analytics, just to name a few – you need validation you are employing the right ones and not leaving anything on the table.
- ROI Evaluation & Targeting – What should your ROI be? Is it being maximized? We will provide competitive insights, market intelligence and campaign evaluations to help you compare ROI and set appropriate targets.
- Custom Action Plan – From the online marketing audit process, we will identify actionable steps to boost your ROI, and initiatives for online brand management.
Why Your Business Will Benefit from an Online Marketing Audit
Companies are shifting more and more marketing dollars towards the Internet. Increased competition, new media opportunities, evolving technology, and ongoing enhancements can be overwhelming if you don't have the right Internet marketing plan in place.
Do you know if your current online marketing strategy is the optimal one for your business?
In-house teams are too heavily invested and outside agencies are trying to protect their bottom line. You need someone to expose the weaknesses and chart a new path through it all. In the end, you need a partner invested in the outcome, not just the path. Imagine the empowerment.
Do you know if your investment is being spread over the right mix of services?
When conducting an online marketing audit, comprehensive competitive and market research will tell us where your competitors are spending their money and how the marketplace aligns. Too often, companies go too deep into one tactic leaving potentially lucrative deals on the table. Imagine the potential for growth.
Do you know if your Internet marketing investment yields maximum ROI?
It may be providing good ROI, but is there room for improvement? We regularly find potential clients spending 25% – 60% of their budgets inefficiently. That budget “fat,” when freed up, can be reinvested back into the meat of your campaign. Imagine the impact on ROI.
WebMetro’s Online Marketing Strategists will work with you to expose weaknesses, maximize winners and trim the fat from your campaigns. Whether you just want someone in your corner validating what you are being told, or you need a new strategy to improve results and to help with online reputation management, our team can help.
Strategy Validation
Most companies these days have some kind of online marketing activity in place. From in-house paid search efforts to large scale programs with outside agencies that cover PPC, SEO and Analytics, online marketing budgets are becoming an increasingly important part of a company’s marketing mix. Are you employing the right strategy? Are you building upon the right foundation?
Whether your team is in-house or outsourced, their stake in the game is great. You need outside validation that the Internet marketing strategy you are employing leverages the best opportunities, is aligned properly with available tactics, and maximizes your potential return. Our Online Marketing Audit team will provide that validation and then help you chart the best path for growth.
Tactical Insight & Oversight
Many agencies specialize in one specific tactic and dabble in the rest. Unless you have a large in-house online marketing team, in-house specialists typically have deeper knowledge of a more limited range of tactics. This too often results in a lopsided strategy where the execution is being guided by the comfort of those at the controls as opposed to the best interests of the client.
Most potential clients we talk to have a suspicion their strategy, campaigns, and ROI could be better and just don’t have a full handle on all of the variables. In order to take control you need the right mix of people, technology and experience to expose weaknesses and isolate winners.
ROI Evaluation & Targeting
You hopefully have a good handle on the ROI from your online marketing investments, but do you know how that compares to others in your market or similar markets? We’ll provide insight into what your competitors are doing, an overview of how your entire online marketplace aligns, and then scrutinize your investments to make sure dollars are properly aligned and outcomes are maximized.
Without optimal ROI, you can’t fully invest. That means less market share and that competitors are winning. To WebMetro, that is unacceptable!
Custom Action Plan
Constant change in the Internet marketing landscape requires regular evaluation of your Internet marketing efforts and investments. WebMetro's online marketing audit keeps your Internet marketing from spiraling out of control. From the audit process, our experts identify actionable steps for boosting your ROI.
WebMetro’s Online Marketing Audits Include:
- Thorough evaluation of your existing online marketing strategies and tactics
- Detailed competitive analysis by WebMetro’s experienced eBusiness consultants
- Comprehensive recommendations for closing gaps and taking advantage of missed opportunities
- A custom action plan, identifying new strategies for growing your business online and maximizing ROI
Contact WebMetro Today At 866.922.4632 To Get Your Online Marketing Audit Started.