Home > Internet Marketing Consulting > Online Marketing Audits
Online Marketing Audits
Essential for Growth-Focused Companies
For companies serious about growth, an online marketing audit is a must. It goes beyond a simple inventory of a brand’s current plan. A comprehensive online marketing audit will:
- Identify obstacles blocking market share growth
- Identify opportunities for significant increases in ROI and share
- Provide competitive intelligence and insight
- Determine if a brand’s digital marketing ROI is maximized
- Result in a custom internet marketing action plan for achieving business goals
It’s best to conduct an audit periodically, rather than make it a one-time deal. The internet marketing landscape constantly changes and evolves. What may have been impactful one year ago may very well be obsolete today. Having regular audits allows for greater accountability, effective online brand management and the proper realignment of resources.
Identifying Obstacles and Opportunities
Audits expose weaknesses. They uncover the gaps competitors may have already discovered. Once obstacles and weaknesses are exposed in the audit process, a company can begin charting a new or revised path. Audits also expose opportunities initially posing as gaps. For example, market research will indicate if a company is leaving money on the table for competition. This provides an opportunity to acquire additional sales and market share.
Gathering Insights from the Competition
Having intelligence about the competition’s marketing activities and investments help a company determine better allocation of a marketing budget, improved creative messaging, keyword portfolios, and much more. The insights garnered from collecting competitive intelligence play a vital role in developing a successful action plan for growth.
Maximizing ROI
An internet marketing audit will find the inefficiencies in campaigns. While a campaign may provide good ROI, there may be room for improvement. Efficiencies will lead to greater profitability and the ability to reinvest dollars and increase market share. An audit will also share how the marketplace’s investments, in a given industry, align with a company’s media mix. This research enables a brand to ensure digital marketing dollars are aligned and outcomes are maximized.
Custom Action Plan
An audit of internet marketing efforts and investments at regular intervals keeps a company’s online marketing from spiraling out of control. As a result from the audit process, steps forming a custom action plan will help drive a company’s growth objectives.
Cornerstone of Growth
WebMetro offers comprehensive internet marketing audits to validate strategies and tactical implementation. We also provide more specific audits, such as those focused primarily on search engine optimization, online reputation management, or pay-per-click advertising. For many of our clients, the online marketing audit has proved to be a cornerstone of growth.
To learn more about our online marketing audit service, contact our internet marketing team at 866.922.4632.