White Papers

Proper Attribution: Looking Beyond the Last Click
Learn how proper attribution is helping Internet marketers truly understand what drives a sale, which engagements in the digital purchase funnel lead a user to convert, and the elements in a media mix that deliver superior ROI. Stop overvaluing the last click!  


The Smart Internet Marketer's Quarter by Quarter Plan
Take control and thrive in the online marketplace. Get a full year's guide with quarterly Internet marketing initiatives and advice from industry experts to help you make smart decisions for sustaining and growing your online business.


Harnessing the Power of Content Advertising
Get more bang for your buck. Low investment and high return. That's why one of our focuses is continuously maximizing content advertising. This white paper gives Internet marketers the inside scoop on how our clients are capitalizing on content advertising and enjoying new sales, leads, and a profitable return.


5 Proven Strategies to Boost Internet Marketing ROI
Go beyond the one-two punch of pay per click (PPC) and search engine optimization (SEO). While the core combo of SEO and PPC is critical for Internet marketers, there are additional strategies we have employed on behalf of our clients that are boosting ROI. Each strategy presented is backed by a client case study.


Leveraging the Right Resources to Fit Your Search Marketing Budget
Can't decide if you should hire an agency partner or an in-house team to run your search engine marketing (SEM) campaigns? Read this white paper to determine the best fit for your business and what resources you need before making a decision.