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Case Study

Getting the Best of Both Worlds - Increasing Lead Volume and Reducing Cost Per Lead

Delray Credit Solutions, a non profit that help consumers with debt management, gets help from WebMetro's Internet marketing experts.

The Challenge

Delray Credit Solutions, a non-profit organization that helps consumers with debt management plans, was looking for a way increase lead volume while reducing their cost per lead. Their greatest need was a constant and high weekly lead count for their representatives to follow-up with and fax out contracts to each week. Their greatest obstacle was the high cost per click brought about by a very competitive online landscape. The challenge was positioning their advertisements in front of qualified consumers.

The Solution

WebMetro began a rapid cost per lead reduction process that reduced Delray's lead cost by 37%. Next, WebMetro began a reach-discovery process to isolate, segment, and categorize Delray's consumer groups based upon the propensity of lead traffic to convert. WebMetro built ad creatives, using trigger optimization practices, to further isolate a higher quality of consumer visit - focusing on higher conversion rates. Next, WebMetro linked the consumer to a properly aligned landing page that provided the necessary factors of the buy funnel to increase conversion rates. WebMetro continues to perform eMetrics and ROI analytics to enhance and optimize Delray's marketing performance on a daily basis.

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