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Seamlessly Combining e-Commerce Development and Website Design for Customer Loyalty
The multi-disciplinary team at WebMetro leveraged their technical, business, and marketing savviness to formulate a new site for Pratt & Whitney.
The Challenge
Aerospace Component Services (ACS), a Pratt & Whitney Canada operating unit, was seeking a strategic development partner who could help them integrate an e-Commerce solution to better serve its existing clients. ACS, a combination of 5 companies acquired by Pratt and Whitney Canada, needed to also consolidate the Pratt & Whitney brand, while maintaining the loyalty of customers to the acquired entities.
The assignment, which appeared to be technical in nature, became also a branding and positioning issue. WebMetro was called to help in the decision making process of how to position all these entities within the brand context of Pratt & Whitney Canada. 
The Solution
Based on the understood goals that ACS had for this web initiative, WebMetro made the recommendation to combine all 5 units into 1 main web site. The site had to maintain the identity of each unit, which we achieved by creating strategically designed sub-pages that incorporated imagery and messaging that was consistent with the prior identity of each unit.
WebMetro developed a "look and feel" that played heavily on the identity of Pratt & Whitney Canada, to ensure that there was no mental disconnect between this new unit and its' parent. The resulting site seamlessly combined all of the entities and has provided ACS with a robust tool. WebMetro also managed the integration portion of the project and worked with their IT department to connect their system to the web.
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