• 
  Search Engine OptimizationPay Per Click ManagmentWeb Traffic Analytics Website Design Affiliate Marketing Video Syndication Marketing Conent Advertising Social Media Marketing Paid Inclusion (SSP)
• 
  eCommerce DevelopmentContent Management SystemsComparison Shopping Engines 
• 
  Online Marketing AuditsStrategy Development
• 
  AboutManagementNews Careers Partners and Affiliates Privacy Policy
• 
  Portfolio Testimonials Case Studies
• 
  Articles Tools Blog White Papers Events Newsletter
• 
  Contact Us Request a Consultation Partnership Inquiry

 
"WebMetro diligently built our campaign over an eight month period. Unlike traditional advertising there was no delay or long ramp-up period so we did not need to spend tens of thousands or hundreds of thousands of dollars before we saw any return."

David Bruggeman,
Vice President Marketing
CyberDefender

---

Home > Pay Per Click

• Documented Success – For over a decade, WebMetro has exceeded client expectations. Let our search engine marketing clients tell you about our proven track record.
• Multi-Disciplinary Approach – As a full-service Internet marketing agency, all of our pay per click advertising efforts are executed in-house and supported by solid disciplines in marketing, technology, and business strategy.
• Best In Class Search Engine Marketing Technology – WebMetro has the best and most powerful combination of proprietary, custom developed applications and existing search engine marketing tools in the industry.
• Superior Marketing Intelligence – We maintain strategic partnerships with the best sources of Internet marketing knowledge, intelligence gathering, and analytical research.
• Search Engine Marketing Certified Experts – The WebMetro team of Internet marketing experts and search engine marketing specialists are certified by the top three search engines, Google, Yahoo!, and MSN.

WebMetro's clients include organizations among the Fortune 50, Inc. 500, Internet Retailer's Top 500, and a mix of other online advertisers dedicated to growth. Our search engine marketing has propelled some of our clients on to the prestigious lists mentioned previously. Our advertisers are at an advantage over their competition because we approach each client’s business with a solid foundation of search engine marketing technology, guided by WebMetro experts and our search engine marketing methodology. We are driven by our commitment to make your pay per click advertising campaign a success.

WebMetro provides comprehensive, closed loop, Internet marketing services. We realize that a successful Internet and search engine marketing campaign requires integration and synergy among services and teams. We pride ourselves on having developed an expert, multi-disciplinary team that provides results and constantly seeks new ways to maximize your campaign.

The foundation of our comprehensive solution is pay per click advertising. Our pay per click advertising experts go beyond the traditional bid management and extensive keyword portfolio strategies. We work with you to understand your core customer's search and buying behavior. WebMetro then leverages our expertise across industries to develop a search marketing campaign that will achieve your desired results.

At the center of our technology arsenal, WebMetro has developed DSMM™ Advantage, a highly sophisticated tool which provides extensive insight into each pay per click marketing campaign with an ability to drill down to the most granular data. It allows our teams to manage all campaigns efficiently as discrete groups of user selected variables (portfolio) or as individual records (keyword based). Additionally, WebMetro has partnerships and licenses with market leaders in the areas of marketing intelligence and web analytics.

No technology, however, is capable of uncovering the nuances of each online business in and of it self. That is why, WebMetro's long experience in the Internet marketing industry and the command of these sophisticated tools by our team has proven to be a winning formula for our clients.

A commercial plane can not fly without radar nor can an online marketer succeed without the right business intelligence. In addition to our comprehensive knowledge of the paid search market and our countless industry contacts, WebMetro has access to the most extensive collection of consumer behavior data about your competitors’ website visitors. By leveraging this market intelligence, WebMetro is able to expose weaknesses in your competitor's online business including their pay per click advertising and help you find opportunities for building more business while improving the results of your PPC advertising investment.

As a pioneer in paid per click management, WebMetro was one of the first Ambassador Partners for Yahoo (formerly Overture), later becoming SEM agency certified by both Yahoo!, Google (AdWords Qualified Company) and MSN (Microsoft adExcellence Member). We are also Search Submit Pro (SSP) Certified by Yahoo and have direct Application Programming Interfaces to Google, Yahoo, MSN, as well as other second tier engines.

These certifications and close relationships with search engines allow us as a pay per click company continuous access to new knowledge and give us the ability to master changes and upgrades to each platform before they are released by the search engines.

• Pay per click marketing strategy consultation
• Keyword research, discovery, and development
• Ad copy creation
• Landing page and creative design that support pay per click advertising efforts
• API access to pay per click advertising data from Google, Yahoo, and MSN
• Centralized keyword management interface
• PPC bid management solution integrated with keyword management interface
• Customizable PPC report suite
• Ad copy and landing page analytics

Pay Per Click Advertising Articles:

No SEM Value Meals Sold Here by John McCarthy Director, SEO The other day I followed up with a company that I spoke to earlier about creating a paid search campaign. This company, located in southern California, is an original equipment manufacturer that primarily sells to other businesses within the state. While this company could sell their products outside of California, the delivery costs of the product make such sales opportunities cost prohibitive.  Read More

Why Outsourcing Search Can Be More Effective Than Keeping It In-house SEM, or search engine marketing, is quite possibly what’s going to keep you and your staff employed for the next three years. It may be hard to believe that something that can be perceived as glorified classified ad is going to save your business, but it’s true. SEM is precision driven ROI, and in a recession like the one we are currently experiencing, the advertising forms that are the most direct are going to be the last to get cut. SEM is very much what gives the entire internet advertising industry credibility.  Read More

Yahoo Launches Full Video and Image Search Ads A pay per click form of advertising which offers full motion video and integrated images was recently launched by Yahoo. Since its advent, paid search advertising has only offered text links in advertisements. This announcement marks an important advancement in online advertising. Marketers will often devote a certain portion of their advertising budget to text only ppc advertisements and another portion to banner and box ads that show videos or images.   Read More