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Pay Per Click Advertising Services,
Paid Search 
Turning Clicks into Revenue
Successful pay per click advertising must transcend the traditional bid management and extensive keyword portfolio strategies. Online advertisers must also have an understanding of how consumers search online, their buying behavior, and critical factors influencing purchase decisions. It also means having the right team and technology in place to conduct proper research, create innovative strategies, determine the most efficient media spend, develop effective messaging, and to allow for the constant refinement and optimization of campaigns.
Having the Right Foundation
One of the most common discoveries in the online marketing audits we conduct specifically for pay per click advertising is a flawed foundation. A paid search advertiser won’t achieve ROI success or increase market share if its campaigns are built on a shaky foundation. No different than a house, without the proper paid search foundation supporting all media investments and optimization efforts, little can be achieved.
Marketing Where it Counts
Savvy online advertisers have moved beyond looking only at last click attribution to determine where marketing dollars will be most effective. The web’s transparency allows advanced tracking technology to aid the process of proper attribution. Insights from WebMetro’s proprietary marketing technology DSMM Advantage™ helps clients understand how to properly assign value to the elements in a paid search campaign. With proper attribution, budgets are allocated more effectively. This can lead not only to increases in sales but lower cost-per-acquisition (CPA) or cost-per-lead (CPL).
By properly attributing conversions to assisting keywords, American Management Association achieved a 15% increase in sales while reducing CPA by over 25%. Learn more from the attribution case study.
Technology Arsenal
Online marketers desiring to win in the paid search arena must be equipped with advanced tools and technology for research, tracking, analytics, and competitive intelligence. Being able to garner and drill down to the most granular data fosters a company’s competitive advantage.
Detailed data enables paid search managers to manage campaigns efficiently and optimize efforts with precision. This granularity also provides rich insights used in web analytics; insights gained are then used to chart new strategies for increasing ROI and marketing share. Marketing intelligence uncovers competitors’ online marketing weaknesses including those in PPC advertising. This provides opportunities for others to tap opportunities for building their business.
Let’s Talk Search
Our team of paid search specialists has created innovative campaign strategies and managed thousands of PPC campaigns as well as millions in media dollars. We have a solid track record of helping clients increase share and penetrate new markets with pay per click advertising. WebMetro works closely with the search engines to provide clients with innovative paid search strategies and continuously improving campaign performance. Our team has the skills, experience, sophistication, and technology to help grow a brand online.
Are you ready to talk to one of our consultants? Call us at 866.922.4632 and let’s talk search.