Pay Per Click

12/18/2006 Online spending reaches record high Online shoppers set a single-day spending record last week - and broke it two days later - while holiday season spending is so far up 25 percent from last year, according to comScore.
12/7/2006 Online Marketing -Online Spending Increases The 2006 online holiday shopping season is upholding a new tradition: Sales since Nov. 1 have risen 25% over sales during the same period last year, comScore Networks Inc. reports, equal to the growth the industry has experienced for the past several years. From Nov. 1 to Dec. 5, online retail sales totaled $13.68 billion, up 25% from $10.98 billion a year earlier, comScore reported today.
11/29/2006 Online Marketing - Monday’s online sales hit a record high The Monday after Thanksgiving marked the first time that online retail sales surpassed $600 million in a single day and more record-breaking days are expected this holiday shopping season, comScore Networks Inc. said today. On Monday, eBay led in unique traffic, followed by Amazon and Walmart.com, Nielsen/NetRatings said.
11/29/2006 Search, affiliate, and other pay-per-click marketing made the difference Over the Thanksgiving weekend, search, affiliate, and other pay-per-click marketing made the difference online for the brands of multi-channel direct marketer Vermont Teddy Bear Co. Web manager Tom Funk tells Internet Retailer that on the Friday after the holiday, source code revealed that traffic from search and affiliate links was up two to four times its normal volume.
11/27/2006 Value of Internet advertising and the exceptional ROI investment it offers Nearly two-thirds of car dealers plan to increase their online ad budgets next year, according to a recent Cars.com dealer poll.
11/22/2006 PPC Search Marketing Pay-per-click advertising is not as simple as it might seem.
10/19/2006 The Misleading Nature of Conversion Rates: Recently, a leading multi-channel retailer engaged in a landing-page test that sacrificed thousands of dollars and compromised plenty of ROI. The retailer’s fatal flaw? Relying solely on the almighty conversion rate.
8/16/2006 Enriched Content Increasing Online Conversions More e-retailers are experimenting with enriched content on their sites, with the results of newer deployments in terms of ROI either still on the way, or kept under wraps. But aggregated results from one rich media services provider show such content making a significant difference in add-to-cart rates.
5/31/2006 EBay and PayPal to launch PayPal Plus MasterCard with GE Consumer Finance EBay Inc. and PayPal Inc. are launching a co-branded MasterCard featuring a rewards program exclusive to PayPal users. The new PayPal Plus card will be issued through GE Consumer Finance, a unit of General Electric Co., under a multi-year agreement. GE also plans to launch an eBay branded credit card.
4/24/2006 March online retail spending grows 37% over year ago Online retail spending in March increased 37% to $8.78 billion from $6.42 billion in March of 2005, comScore Networks Inc. reports. Starting this month, comScore, which had been reporting sales numbers on a weekly basis, is reporting them monthly with a three-week lag.
4/19/2006 Online Advertising Still Growing Strong Good news! A pair of new reports indicate that online advertising continued to grow in the first quarter of 2006.
2/14/2006 MSN Search Marketing - MSN Tempts Would-Be Searchers With Prizes You'd think the lure of easy information and good search results would be enough to attract people to a search engine. But MSN is dangling prizes and charitable donations in front of would-be searchers, hoping that those who try its engine for the winnings might just hang around.
1/6/2006 Paid Search to Grow 41% With Google Leading the Way Paid search is expected to generate more than $14 billion globally in 2006, with Google leading in growth and market share, according to a new Piper Jaffray report.
1/4/2006 Paid Search to Grow 41 Percent in 2006; Google Stock to Reach $600 Paid search, which generated an estimated $10 billion globally in 2005, is expected to grow 41 percent in 2006, or more than $14 billion, with market leader Google increasing its lead - and net revenue by more than 58 percent - during the year, according to research notes by Piper Jaffray senior research analyst Safa Rashtchy, reports ClickZ.
8/10/2005 Google Shops AdWords in China Google has entered a new phase of its Asian expansion with the launch of an AdWords authorized reseller program in China.
8/8/2005 Online Adspend to Reach $18.9B, Search to Top Display JupiterResearch announced today that according to its forecasts online advertising in 2010 will reach $18.9 billion, compared with the $9.3 billion at the end of 2004, and search engine advertising will generate more revenue than display advertising.
8/5/2005 MSN Details Paid Search Product MSN has a name and expected due date to its in-utero keyword bid management platform.
7/27/2005 Best Day for Emailing Is a Moving Target eROI this week issued the results of its most recent email study, finding that response rates have shifted from quarter to quarter over the past year, but one trend is clear: Quarterly response rates have declined year over year (for example, from 4 percent click-through in 2Q04 to 3.6 percent in 2Q05).
7/20/2005 Yahoo! Reports Strong Q2 Increased demand for online advertising helped to boost Yahoo's quarterly profits in what looks to be a robust earnings season for ad-supported online companies.
7/13/2005 Is Pay-Per-View Next for the Search Heavyweights? Google is reportedly coming out with an online payment system.
7/13/2005 Keyword Prices Stable, Search to Reach $5.6 Billion Keyword advertising prices stabilized in the second quarter, according to separate surveys by investment banks SG Cowen and Piper Jaffray, reports AdWeek (via MediaBuyerPlanner).
7/11/2005 Paid Search Ads and Site-Side Brand Metrics Online marketing and advertising are moving in opposite directions.
7/11/2005 Paid Search Goes Over Big Down Under A new report from Frost & Sullivan estimates that that the pay-per-click (PPC) paid search market in Australia will grow by 85% this year.
5/2/2005 Yahoo! Search Marketing to Test Graphical Ads Addition of images on Yahoo!'s contextual network could let advertisers craft more branding-oriented ads.
4/14/2005 Click Fraud Is Starting to Scare Marketers Pay-for-click is a key driver behind the growth of online advertising, but now marketers are asking how many of those clicks are bogus.

12/18/2006 Online spending reaches record high

Online shoppers set a single-day spending record last week - and broke it two days later - while holiday season spending is so far up 25 percent from last year, according to comScore.

12/7/2006 Online Marketing -Online Spending Increases

The 2006 online holiday shopping season is upholding a new tradition: Sales since Nov. 1 have risen 25% over sales during the same period last year, comScore Networks Inc. reports, equal to the growth the industry has experienced for the past several years. From Nov. 1 to Dec. 5, online retail sales totaled $13.68 billion, up 25% from $10.98 billion a year earlier, comScore reported today.

11/29/2006 Online Marketing - Monday’s online sales hit a record high

The Monday after Thanksgiving marked the first time that online retail sales surpassed $600 million in a single day and more record-breaking days are expected this holiday shopping season, comScore Networks Inc. said today. On Monday, eBay led in unique traffic, followed by Amazon and Walmart.com, Nielsen/NetRatings said.

11/29/2006 Search, affiliate, and other pay-per-click marketing made the difference

Over the Thanksgiving weekend, search, affiliate, and other pay-per-click marketing made the difference online for the brands of multi-channel direct marketer Vermont Teddy Bear Co. Web manager Tom Funk tells Internet Retailer that on the Friday after the holiday, source code revealed that traffic from search and affiliate links was up two to four times its normal volume.

11/27/2006 Value of Internet advertising and the exceptional ROI investment it offers

Nearly two-thirds of car dealers plan to increase their online ad budgets next year, according to a recent Cars.com dealer poll.

11/22/2006 PPC Search Marketing

Pay-per-click advertising is not as simple as it might seem.

10/19/2006 The Misleading Nature of Conversion Rates:

Recently, a leading multi-channel retailer engaged in a landing-page test that sacrificed thousands of dollars and compromised plenty of ROI. The retailer’s fatal flaw? Relying solely on the almighty conversion rate.

8/16/2006 Enriched Content Increasing Online Conversions

More e-retailers are experimenting with enriched content on their sites, with the results of newer deployments in terms of ROI either still on the way, or kept under wraps. But aggregated results from one rich media services provider show such content making a significant difference in add-to-cart rates.

5/31/2006 EBay and PayPal to launch PayPal Plus MasterCard with GE Consumer Finance

EBay Inc. and PayPal Inc. are launching a co-branded MasterCard featuring a rewards program exclusive to PayPal users. The new PayPal Plus card will be issued through GE Consumer Finance, a unit of General Electric Co., under a multi-year agreement. GE also plans to launch an eBay branded credit card.

4/24/2006 March online retail spending grows 37% over year ago

Online retail spending in March increased 37% to $8.78 billion from $6.42 billion in March of 2005, comScore Networks Inc. reports. Starting this month, comScore, which had been reporting sales numbers on a weekly basis, is reporting them monthly with a three-week lag.

4/19/2006 Online Advertising Still Growing Strong

Good news! A pair of new reports indicate that online advertising continued to grow in the first quarter of 2006.

2/14/2006 MSN Search Marketing - MSN Tempts Would-Be Searchers With Prizes

You'd think the lure of easy information and good search results would be enough to attract people to a search engine. But MSN is dangling prizes and charitable donations in front of would-be searchers, hoping that those who try its engine for the winnings might just hang around.

1/6/2006 Paid Search to Grow 41% With Google Leading the Way

Paid search is expected to generate more than $14 billion globally in 2006, with Google leading in growth and market share, according to a new Piper Jaffray report.

1/4/2006 Paid Search to Grow 41 Percent in 2006; Google Stock to Reach $600

Paid search, which generated an estimated $10 billion globally in 2005, is expected to grow 41 percent in 2006, or more than $14 billion, with market leader Google increasing its lead - and net revenue by more than 58 percent - during the year, according to research notes by Piper Jaffray senior research analyst Safa Rashtchy, reports ClickZ.

8/10/2005 Google Shops AdWords in China

Google has entered a new phase of its Asian expansion with the launch of an AdWords authorized reseller program in China.

8/8/2005 Online Adspend to Reach $18.9B, Search to Top Display

JupiterResearch announced today that according to its forecasts online advertising in 2010 will reach $18.9 billion, compared with the $9.3 billion at the end of 2004, and search engine advertising will generate more revenue than display advertising.

8/5/2005 MSN Details Paid Search Product

MSN has a name and expected due date to its in-utero keyword bid management platform.

7/27/2005 Best Day for Emailing Is a Moving Target

eROI this week issued the results of its most recent email study, finding that response rates have shifted from quarter to quarter over the past year, but one trend is clear: Quarterly response rates have declined year over year (for example, from 4 percent click-through in 2Q04 to 3.6 percent in 2Q05).

7/20/2005 Yahoo! Reports Strong Q2

Increased demand for online advertising helped to boost Yahoo's quarterly profits in what looks to be a robust earnings season for ad-supported online companies.

7/13/2005 Is Pay-Per-View Next for the Search Heavyweights?

Google is reportedly coming out with an online payment system.

7/13/2005 Keyword Prices Stable, Search to Reach $5.6 Billion

Keyword advertising prices stabilized in the second quarter, according to separate surveys by investment banks SG Cowen and Piper Jaffray, reports AdWeek (via MediaBuyerPlanner).

7/11/2005 Paid Search Ads and Site-Side Brand Metrics

Online marketing and advertising are moving in opposite directions.

7/11/2005 Paid Search Goes Over Big Down Under

A new report from Frost & Sullivan estimates that that the pay-per-click (PPC) paid search market in Australia will grow by 85% this year.

5/2/2005 Yahoo! Search Marketing to Test Graphical Ads

Addition of images on Yahoo!'s contextual network could let advertisers craft more branding-oriented ads.

4/14/2005 Click Fraud Is Starting to Scare Marketers

Pay-for-click is a key driver behind the growth of online advertising, but now marketers are asking how many of those clicks are bogus.

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