Pay Per Click

8/30/2010 Shoulda Coulda Woulda with Google Bid Simulator By John McCarthy, WebMetro Director of Search Engine Optimization Not long ago Google formally released the Bid Simulator tool from beta to the general public inside of the AdWords interface. If you manage paid search for your company or client, you will simply love Bid Simulator. After using this tool, you will certainly start talking to yourself saying, “I ‘shoulda’ raised my bids by X and ‘coulda’ had much more customers which ‘woulda’ made me a lot more money.”
4/6/2010 Product Review of Google AdWords Search Funnels By John McCarthy, WebMetro Director Search Engine Optimization Google recently launched a new reporting feature in AdWords called Search Funnels. Until this new report was available, Google only reported on the last keyword clicked resulting in a lead or sales conversion. For example, a consumer begins a search by querying and clicking on Keyword A. He visits the advertiser’s website from Keyword A but doesn’t convert. A week later, that same consumer searches Keyword B as a result or an effect of Keyword A, visits that same website, and converts into a customer this time. Google AdWords would report the conversion occurred as a result of Keyword B without showing any relationship to Keyword A.
3/5/2010 Is Running Paid Search & Display Ads Together The Right Internet Marketing Initiative For Your Business? Recent reports show that display advertising is both broadening the scope of paid search campaigns, while also remedying some of the limitations presented by keyword bidding, according to MediaPost. In a study that included 207 advertisers in more than 20 markets across display campaigns and channel search, research showed that approximately one of five individuals who converted after using search viewed at least one display ad before searching for the keyword. Conducted between June 2008 and August 2009, the study included more than 1300 integrated search and display campaigns, and revealed that 28% of conversions were a result of search, while a staggering 72% were a result of display channel.
12/4/2009 Google Offers Insights Based on Holiday Searches During this 2009 holiday season, online retailers are paying even closer attention to what consumers are searching for on Google. And with the help of Google Insights for Search, marketers can turn this data into a financial gold mine by specifically targeting their holiday paid search campaigns and other search engine marketing strategies to the keywords and search terms that shoppers are using the most.
5/21/2009 No SEM Value Meals Sold Here by John McCarthy Director, SEO - ADOTAS EXCLUSIVE The other day I followed up with a company that I spoke to earlier about creating a paid search campaign. This company, located in southern California, is an original equipment manufacturer that primarily sells to other businesses within the state. While this company could sell their products outside of California, the delivery costs of the product make such sales opportunities cost prohibitive.
4/9/2009 Why Outsourcing Search Can Be More Effective Than Keeping It In-house SEM, or search engine marketing, is quite possibly what’s going to keep you and your staff employed for the next three years. It may be hard to believe that something that can be perceived as glorified classified ad is going to save your business, but it’s true. SEM is precision driven ROI, and in a recession like the one we are currently experiencing, the advertising forms that are the most direct are going to be the last to get cut. SEM is very much what gives the entire internet advertising industry credibility.
2/19/2009 Yahoo Launches Full Video and Image Search Ads A Pay per click form of advertising which offers full motion video and integrated images was recently launched by Yahoo.Since its advent, paid search advertising has only offered text links in advertisements. This announcement marks an important advancement in online advertising. Marketers will often devote a certain portion of their advertising budget to text only ppc advertisements and another portion to banner and box ads that show videos or images.
12/29/2008 Online Marketing Thrives – Even in a Recession Online and offline retailers feel this economy – and not in a good way either. They’re suffering. But, some businesses manage to thrive, in spite of a bad economy. For example, there’s Evesaddiction.com, a site that sells sterling silver jewelry. The owner, Raymond Galeotti, reports that his sales increased by almost 25% during the holiday season.
11/12/2008 YouTube to Sell Advertising on Search Result Pages YouTube seems to be growing beyond just a social media site. It’s morphing into a major online advertising player, if its recent announcement is anything to go by.
10/24/2008 Google Continues to Dominate Online Advertising As search engine giant Google has become more dominant, it is doing away with the secrecy that usually surrounds it. What does this mean? That the company is making it easier for Internet marketers to use its technology to garner better paid search results and get a better ROI in other instances as well.
9/2/2008 The Battle Between Branded vs. General Keywords By Marc J. Wymar, WebMetro Director of Interactive Media ADOTAS EXCLUSIVE —You spend many years cultivating a brand and building its equity. Or, in contrast, you build a business selling the brands others have built. Either way, when it comes time to market your self through SEM, you leverage that equity. Logic dictates brand-based keywords should perform best, and they often do. But can you distinguish what percentage of your sales are just brand-based conversions and what percentage is new market share generated through your SEM efforts?
8/28/2008 McCain Campaign More Tech Savvy than Obama’s? Practically every one agrees that Senator Obama has run a tech-savvy campaign, e.g., announcing his pick for veep via text message and the creation of a virulently active social network at My.BarackObama.com.
7/1/2008 Search Engine Marketing Grows and Exceeds Expectations According to the Search Engine Marketing Professional Organization's (SEMPO) 2007 State of the Market survey, North American search engine marketing spending is projected to exceed $25.2 billion by 2011.
6/17/2008 The Three Most Common SEM Ad Blunders of 2007 By Michael Behrens, WebMetro Vice President of e-Marketing As featured in the 2008 DMNews Essential Guide to Search Engine Marketing One critical change search engines made in 2007 was a focus on transparency. Each major engine introduced reporting that shed light on what advertisers were buying. The three biggest advertiser mistakes, however, were based on their inability to take advantage of these insights.
5/15/2008 Behavioral Advertising Spending: Online Advertising’s New Cash Cow Eighty percent of advertisers believe that behavioral advertising is a good way to spend ad dollars. Proof? According to a recent survey by SEMPO, a search engine marketing organization, more than four out of five advertisers polled said that they would be willing to spend more to add this to their PPC campaigns.
3/24/2008 Google Adword Advertisers Can Now Bid by Demographic Google Adword advertisers can now get more Internet marketing bang for their buck. Demographic bidding allows advertisers to do two things, based on the age and gender of the users: (i) modify bids; and (ii) restrict visibility. The details of the program were announced on Google’s Adwords Blog.
3/11/2008 Pay Per Click Means KaChing for Online Retailers Online retailers in the US are in love with pay-per-click advertising. And, with good reason. More than 64% of the online merchants interviewed by Internet Retailer in February 2008 said their conversion rates were higher than 5%. The industry accepted norm is 1.5% to 3%.
3/11/2008 Search Marketing Works for Online US Retailers Now that US retailers know that search engine marketing works, they plan to increase their spending in this area.
2/29/2008 Google Advertisers Happy with Downturn in Click-Through Rates Apparently quality over quantity is what counts with advertisers. Contrary to investors, Google advertisers are happy with the downturn in click-through rates. Many advertisers view the lower click-through rates as Google paying more attention to the quality of click-throughs, instead of the quantity.
10/5/2007 Search advertising accounted for 41% of first half's total revenue At nearly $10 billion, Internet advertising revenue from search, classified, lead generation, e-mail and display advertising was up almost 27% in the first half of the year from the first six months of 2006, according to a new survey from the Interactive Advertising Bureau and Pricewaterhouse Coopers.
8/28/2007 Report says online advertising dollars will be twice radio advertising dollars Online advertising dollars will surpass radio advertising this year for the first time and by 2011 online advertising dollars will be twice radio advertising dollars, says a new report from eMarketer Inc., “Radio Trends: On Air and Online.”
8/24/2007 Annoying advertising alienates consumers Offensive or annoying advertising alienates consumers, according to a Streetblimps-commissioned survey conducted by the Opinion Research Corp.
5/3/2007 ROI Increases utilizing WebMetro's proprietary DSMM Merrick finds over 25% of conversions on brands stem from general search
12/18/2006 Online spending reaches record high Online shoppers set a single-day spending record last week - and broke it two days later - while holiday season spending is so far up 25 percent from last year, according to comScore.
12/7/2006 Online Marketing -Online Spending Increases The 2006 online holiday shopping season is upholding a new tradition: Sales since Nov. 1 have risen 25% over sales during the same period last year, comScore Networks Inc. reports, equal to the growth the industry has experienced for the past several years. From Nov. 1 to Dec. 5, online retail sales totaled $13.68 billion, up 25% from $10.98 billion a year earlier, comScore reported today.

8/30/2010 Shoulda Coulda Woulda with Google Bid Simulator

By John McCarthy, WebMetro Director of Search Engine Optimization

Not long ago Google formally released the Bid Simulator tool from beta to the general public inside of the AdWords interface. If you manage paid search for your company or client, you will simply love Bid Simulator. After using this tool, you will certainly start talking to yourself saying, “I ‘shoulda’ raised my bids by X and ‘coulda’ had much more customers which ‘woulda’ made me a lot more money.”

4/6/2010 Product Review of Google AdWords Search Funnels

By John McCarthy, WebMetro Director Search Engine Optimization

Google recently launched a new reporting feature in AdWords called Search Funnels. Until this new report was available, Google only reported on the last keyword clicked resulting in a lead or sales conversion. For example, a consumer begins a search by querying and clicking on Keyword A. He visits the advertiser’s website from Keyword A but doesn’t convert. A week later, that same consumer searches Keyword B as a result or an effect of Keyword A, visits that same website, and converts into a customer this time. Google AdWords would report the conversion occurred as a result of Keyword B without showing any relationship to Keyword A.

3/5/2010 Is Running Paid Search & Display Ads Together The Right Internet Marketing Initiative For Your Business?

Recent reports show that display advertising is both broadening the scope of paid search campaigns, while also remedying some of the limitations presented by keyword bidding, according to MediaPost. In a study that included 207 advertisers in more than 20 markets across display campaigns and channel search, research showed that approximately one of five individuals who converted after using search viewed at least one display ad before searching for the keyword. Conducted between June 2008 and August 2009, the study included more than 1300 integrated search and display campaigns, and revealed that 28% of conversions were a result of search, while a staggering 72% were a result of display channel.

12/4/2009 Google Offers Insights Based on Holiday Searches

During this 2009 holiday season, online retailers are paying even closer attention to what consumers are searching for on Google. And with the help of Google Insights for Search, marketers can turn this data into a financial gold mine by specifically targeting their holiday paid search campaigns and other search engine marketing strategies to the keywords and search terms that shoppers are using the most.

5/21/2009 No SEM Value Meals Sold Here

by John McCarthy Director, SEO - ADOTAS EXCLUSIVE
The other day I followed up with a company that I spoke to earlier about creating a paid search campaign. This company, located in southern California, is an original equipment manufacturer that primarily sells to other businesses within the state. While this company could sell their products outside of California, the delivery costs of the product make such sales opportunities cost prohibitive.

4/9/2009 Why Outsourcing Search Can Be More Effective Than Keeping It In-house

SEM, or search engine marketing, is quite possibly what’s going to keep you and your staff employed for the next three years. It may be hard to believe that something that can be perceived as glorified classified ad is going to save your business, but it’s true. SEM is precision driven ROI, and in a recession like the one we are currently experiencing, the advertising forms that are the most direct are going to be the last to get cut. SEM is very much what gives the entire internet advertising industry credibility.

2/19/2009 Yahoo Launches Full Video and Image Search Ads

A Pay per click form of advertising which offers full motion video and integrated images was recently launched by Yahoo.Since its advent, paid search advertising has only offered text links in advertisements. This announcement marks an important advancement in online advertising. Marketers will often devote a certain portion of their advertising budget to text only ppc advertisements and another portion to banner and box ads that show videos or images.

12/29/2008 Online Marketing Thrives – Even in a Recession

Online and offline retailers feel this economy – and not in a good way either. They’re suffering. But, some businesses manage to thrive, in spite of a bad economy. For example, there’s Evesaddiction.com, a site that sells sterling silver jewelry. The owner, Raymond Galeotti, reports that his sales increased by almost 25% during the holiday season.

11/12/2008 YouTube to Sell Advertising on Search Result Pages

YouTube seems to be growing beyond just a social media site. It’s morphing into a major online advertising player, if its recent announcement is anything to go by.

10/24/2008 Google Continues to Dominate Online Advertising

As search engine giant Google has become more dominant, it is doing away with the secrecy that usually surrounds it. What does this mean? That the company is making it easier for Internet marketers to use its technology to garner better paid search results and get a better ROI in other instances as well.

9/2/2008 The Battle Between Branded vs. General Keywords

By Marc J. Wymar, WebMetro Director of Interactive Media
ADOTAS EXCLUSIVE —You spend many years cultivating a brand and building its equity. Or, in contrast, you build a business selling the brands others have built. Either way, when it comes time to market your self through SEM, you leverage that equity. Logic dictates brand-based keywords should perform best, and they often do. But can you distinguish what percentage of your sales are just brand-based conversions and what percentage is new market share generated through your SEM efforts?

8/28/2008 McCain Campaign More Tech Savvy than Obama’s?

Practically every one agrees that Senator Obama has run a tech-savvy campaign, e.g., announcing his pick for veep via text message and the creation of a virulently active social network at My.BarackObama.com.

7/1/2008 Search Engine Marketing Grows and Exceeds Expectations

According to the Search Engine Marketing Professional Organization's (SEMPO) 2007 State of the Market survey, North American search engine marketing spending is projected to exceed $25.2 billion by 2011.

6/17/2008 The Three Most Common SEM Ad Blunders of 2007

By Michael Behrens, WebMetro Vice President of e-Marketing
As featured in the 2008 DMNews Essential Guide to Search Engine Marketing

One critical change search engines made in 2007 was a focus on transparency. Each major engine introduced reporting that shed light on what advertisers were buying. The three biggest advertiser mistakes, however, were based on their inability to take advantage of these insights.

5/15/2008 Behavioral Advertising Spending: Online Advertising’s New Cash Cow

Eighty percent of advertisers believe that behavioral advertising is a good way to spend ad dollars. Proof? According to a recent survey by SEMPO, a search engine marketing organization, more than four out of five advertisers polled said that they would be willing to spend more to add this to their PPC campaigns.

3/24/2008 Google Adword Advertisers Can Now Bid by Demographic

Google Adword advertisers can now get more Internet marketing bang for their buck. Demographic bidding allows advertisers to do two things, based on the age and gender of the users: (i) modify bids; and (ii) restrict visibility. The details of the program were announced on Google’s Adwords Blog.

3/11/2008 Pay Per Click Means KaChing for Online Retailers

Online retailers in the US are in love with pay-per-click advertising. And, with good reason. More than 64% of the online merchants interviewed by Internet Retailer in February 2008 said their conversion rates were higher than 5%. The industry accepted norm is 1.5% to 3%.

3/11/2008 Search Marketing Works for Online US Retailers

Now that US retailers know that search engine marketing works, they plan to increase their spending in this area.

2/29/2008 Google Advertisers Happy with Downturn in Click-Through Rates

Apparently quality over quantity is what counts with advertisers. Contrary to investors, Google advertisers are happy with the downturn in click-through rates. Many advertisers view the lower click-through rates as Google paying more attention to the quality of click-throughs, instead of the quantity.

10/5/2007 Search advertising accounted for 41% of first half's total revenue

At nearly $10 billion, Internet advertising revenue from search, classified, lead generation, e-mail and display advertising was up almost 27% in the first half of the year from the first six months of 2006, according to a new survey from the Interactive Advertising Bureau and Pricewaterhouse Coopers.

8/28/2007 Report says online advertising dollars will be twice radio advertising dollars

Online advertising dollars will surpass radio advertising this year for the first time and by 2011 online advertising dollars will be twice radio advertising dollars, says a new report from eMarketer Inc., “Radio Trends: On Air and Online.”

8/24/2007 Annoying advertising alienates consumers

Offensive or annoying advertising alienates consumers, according to a Streetblimps-commissioned survey conducted by the Opinion Research Corp.

5/3/2007 ROI Increases utilizing WebMetro's proprietary DSMM

Merrick finds over 25% of conversions on brands stem from general search

12/18/2006 Online spending reaches record high

Online shoppers set a single-day spending record last week - and broke it two days later - while holiday season spending is so far up 25 percent from last year, according to comScore.

12/7/2006 Online Marketing -Online Spending Increases

The 2006 online holiday shopping season is upholding a new tradition: Sales since Nov. 1 have risen 25% over sales during the same period last year, comScore Networks Inc. reports, equal to the growth the industry has experienced for the past several years. From Nov. 1 to Dec. 5, online retail sales totaled $13.68 billion, up 25% from $10.98 billion a year earlier, comScore reported today.

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