Google Advertisers Happy with Downturn in Click-Through Rates

02/29/2008

Apparently quality over quantity is what counts with advertisers. Contrary to investors, Google advertisers are happy with the downturn in click-through rates. Many advertisers view the lower click-through rates as Google paying more attention to the quality of click-throughs, instead of the quantity.

Some of the improvements made by Google in this area include a change in ad size to prevent accidental clicks, a crackdown on domain tasting and the launch of new ad formats appearing in search results.

One practice Google has paid particular attention to is Internet marketers who use spam blogs and websites to create revenue. The company is doing more to bar these types of sites from running AdSense ads.

Another major improvement that has been a big hit with advertisers is Google’s improved reporting system. Ads are tracked better, i.e., advertisers can view such minutiae as slot performance, where an ad ran and for how long.

Google seems to be taking steps to tame what some consider an “online wild west,” where anything goes in the world of Internet marketing. These steps go a long way toward building a foundation of advertiser trust when it comes to online marketing.

For more insight visit Pay Per Click Management