WebMetro Launches DSMM 3.0 Online Marketing Technology with New and Advanced Features

5/4/2009

Leading Internet marketing agency WebMetro recently announced an impressive array of new features to its technology backbone and web marketing platform DSMM™ (Dynamic System for Multimedia Marketing). The added improvements in the new version called DSMM Advantage™ 3.0 provide WebMetro and its clients:

•  Speed with real-time data for quickly maximizing winners and eliminating losers in a campaign
• Greater depth and insight for assigning the proper values across the online purchase funnel
• Advanced campaign management and sophisticated analysis capabilities

“Where most web analytics and reporting systems provide the view of an x-ray, WebMetro’s DSMM Advantage 3.0 runs like a cat scan performing microsegmentation and analyzing our clients’ Internet marketing initiatives with high granularity,” said WebMetro CEO Carlos Ugalde.

The new features of DSMM 3.0 include:

•  Contextual/content advertising management platform for placement creation, site targeting, and optimization
• User behavior analysis of attribution and conversions across multiple websites
• Interactions and attribution between PPC and SEO
• Advanced clustering and filtering to identify high-level groupings for the more efficient management of expansive keyword portfolios (e.g. cost per click, click-through rate, themes)
• Geo/IP reporting of campaign data for different cities, states, countries, organizations, domains, etc.
• Pattern identification and analysis of keywords users actually search for
• Brand protection with real-time snapshot detecting high traffic keywords being bid upon by competitors and affiliates
• Automated bid management and business rule platform for efficiency and increased productivity

“We are ROI fanatics that recognize how important it is to have advanced measurement and analysis in Internet marketing so we can help our clients stay at the top of their game and ahead of their competition,” remarked Ugalde. 

The benefits of DSMM Advantage 3.0 are particularly critical at a time when ROI is being scrutinized like never before. As marketers continue shifting dollars from traditional media to Internet marketing, sophisticated measurement and analysis are must-haves in order to grow a business profitably.

About WebMetro
Since 1995, WebMetro has delivered powerful Internet marketing services helping online advertisers maximize ROI and profitably gain market share. The Internet marketing agency has been named a Top Interactive Agency by premiere marketing authority BtoB magazine. Internet marketing services include pay per click advertising, search engine optimization, display advertising, Internet consulting, e-Commerce development, website design, online video marketing, social media marketing, and web analytics. WebMetro publishes a blog titled Digital Marketing Factor with Internet marketing insight and advice. For more information, call (866) 922-4632 or email webmetro@webmetro.com.

# # #

Lydia Chen Shah
909.599.8885
webmetro@webmetro.com