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WebMetro White Paper

Proper Attribution: Looking Beyond the Last Click

CMOs, web marketing managers, SEMs, are you overvaluing the last click? Or are you measuring assists and assigning value to the various touch points throughout the customer acquisition process? If you're still using the old method of attribution and only giving credit to the last touch in a buy cycle, you're surpressing revenue gains and ultimately market share.

Learn how Proper Attribution is helping Internet marketers truly understand what drives a sale, which engagements lead a user to convert, and the elements in a media mix that deliver superior ROI.

This white paper on Proper Attribution addresses:

Complexity of Measurement
Integrating Assists: Old Attribution vs. New Attribution
Key Takeaways from Better Attribution

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