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| 7/30/2008 |
How SEO Web Design Impacts Search Engines |
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Marrying behind-the-scenes technology to what end-users want is the perfect symbiotic relationship between SEO web design and search engine technology. A well-designed website will have both. |
| 7/28/2008 |
Former Google Employees Launch Rival Search Engine Cuil |
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Move over Google, there’s a new search engine in town – Cuil. It was launched by former Google employees Anna Patterson and her husband, Tom Costello, along with a few other Google departees. |
| 6/17/2008 |
How To Protect Your Assets by Optimizing Search |
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By John McCarthy, WebMetro Director of SEO
As featured in the 2008 DMNews Essential Guide to Search Engine Marketing
Every day, businesses make headlines when their corporate reputation is tarnished due to a declined insurance claim or a lawsuit. While the story may last a few days on TV or in the papers, it lasts forever in the search engines. Corporate leaders are also fair game. Illicit affairs, divorce and stock options often taint a corporate brand. Negative stories damage branding, but also revenue and stock price. All corporate boards should demand an SEO reputation management campaign from their PR or corporate communications staff. |
| 6/6/2008 |
When Search Engine Optimization Clashes with Other Design Objectives |
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There are times when the search engine optimization (SEO) of a web retailer’s site clashes with other design objectives. To overcome this, Internet marketers must do two things. They must grasp what their customers want, and understand how search engines work |
| 5/22/2008 |
Experts say Fresh, Unduplicated Content Raises Search Rankings |
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Search engines are constantly crawling sites, looking for new, unduplicated content. Experts say it’s important for web sites to make sure the engines receive new and unique content in order to help rankings. |
| 2/12/2008 |
How to Correctly Use Link Building to Achieve Higher Search Engine Ranking |
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While most internet marketers recognize that link building is an essential part of any online marketing strategy, it is perhaps the least understood aspect of the industry. Hence, it is usually the last option to be explored when results are not as expected. |
| 2/11/2008 |
Integrating Natural Search into Online Marketing Strategies |
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The internet gets more crowded every day. And, while paid search is the easiest and fastest way to get noticed online, natural search cannot be dismissed any longer. |
| 1/30/2008 |
Polish Internet market is rapidly advancing |
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The Polish Internet market is rapidly advancing, according to a report published by Internet Standard. The report, "Digital Landscape Poland 2008," provides an overview of the latest research on the Polish Internet. |
| 1/29/2008 |
Baidu.com led the search engine market in 4Q07 |
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Just when you thought you knew this industry Baidu.com — the leading search engine in China — was the third-largest global search property with 3.4 billion searches in December 2007, capturing 5.2 percent of worldwide search share and beating Microsoft Sites for third place, according to comScore, reports MarketingCharts. |
| 12/19/2007 |
Google shares secrets on search methodology |
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It's not all just algorithms at Google. In a revealing interview in MIT's Technology Review, Peter Norvig, Google's director of research, unwraps some of the secrets surrounding the company's search methodology. |
| 6/12/2007 |
Technology buyers research on a major search engine |
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Over eight in 10 US technology buyers begin their research for information on a major search engine, according to KnowledgeStorm and MarketingSherpa's "Connecting Through Content |
| 5/22/2007 |
It’s important to have a strategy that includes SEM and SEO |
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Since the dawn of Internet retailing, the black box of search engine algorithms has baffled more than a few marketers—so much so that it’s created a thriving industry of search engine optimization vendors dedicated to chasing algorithms on behalf of their clients. So when Overture—now Yahoo—and then Google offered the opportunity to bid on keywords a few years back, marketers climbed on board, relieved to be able to buy top spots in search results instead of just having to angle for them. |
| 12/5/2006 |
Search Engine Marketing becoming high priority |
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According to data from this year's Search Engine Marketing Professional Organization (SEMPO) marketing survey, marketers use search engine marketing (SEM) with direct sales in mind more often than, say, building brand awareness. |
| 9/29/2006 |
Local Search Is Experiencing Strong Growth |
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63% of U.S. Internet users performed a local search in July, a 43% increase from July 2005, according to comScore Networks Inc. ComScore defines local searches as those conducted by consumers on the local or directory sections of leading search sites and other searches identified as having local content. |
| 6/9/2006 |
Hitwise: Google's Share of U.S. Searches at 59 Percent - Search Marketing |
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Google accounted for 59.3 percent of the volume of searches in the U.S. for May 2006, followed by Yahoo and MSN with 22.0 and 12.1 percent, respectively, Hitwise announced yesterday. The other search engines tracked by the online competitive intelligence firm accounted for the remaining 7 percent of U.S. searches.
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| 6/9/2006 |
In U.K. Search Market, MSN and Yahoo Fight for Second |
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The search battle in the U.K. is for second place, with Google far ahead of the field, according to Hitwise (via PC Advisor), which says Yahoo's share of U.K. searches has increased and is tied with that of MSN, with Yahoo Search and MSN Search each accounting for over 7 percent of U.K. Internet searches in the four weeks ended May 20. Google continues to dominate the U.K. search market, powering 77 percent of U.K. searches for the same period.
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| 5/1/2006 |
Microsoft Browser Search Box Raises Google's Ire |
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Search giant Google is apparently unhappy with software titan Microsoft for making Microsoft's MSN Search the default search engine for the search box in the new Internet Explorer 7 web browser, writes the New York Times. |
| 4/17/2006 |
Study: 15% of Brand Searches Stray from Company's Site |
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After searchers type in a brand-name query on a search engine, only 85 percent end up at that brand's Web site, while the rest are diverted to competitor's sites, comparison shopping engines and affiliates. |
| 4/12/2006 |
As Google Base Builds, Local Advertisers and Vertical Sites Get on Board |
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Matthew Scherg used to post job ads on Monster.com, but the leads were lacking and the price became too high for SITE Staffing, his Wisconsin-based job placement firm. On Monday, the skilled staffing coordinator began posting free ads on Google Base in hope of finding candidates to fill roles as manual lathe machinists and sheet metal fabricators. |
| 4/10/2006 |
E-Tailers Focus on Shifting Merchandise |
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As the online channel continues to account for an increasing share of all business, retailers continue to shift their focus. The web is no longer viewed as a mere marketing tool, used to drive shoppers to catalogues and stores. |
| 4/6/2006 |
Study shows how leading site search tools perform |
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In a study of what Patricia Seybold Group figures to be the five leading site search tools ATG Search, Endeca, FAST Impulse, Mercado and WebSideStory senior vice president and analyst Susan Aldrich finds each has its own strengths. |
| 3/31/2006 |
Search Engine Optimization - Internet searches rise 39% year-over-year to 5.3 billion in February |
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The number of Internet searches increased 39% to 5.3 billion in February, up from 3.8 million in February 2005, according to Nielsen/NetRatings. Searches increased in large part due to an increased number of searches per person, particularly in the image and shopping search categories, Nielsen said. |
| 3/8/2006 |
Search Engine Marketing - Microsoft's Move to Recover Search Share |
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Microsoft has rolled out a beta version of Windows Live Search to compete against Google and Yahoo for search attention.
The new service, which Microsoft said will be available in Windows Live Messenger and Windows Live Mail, repackages search results. |
| 2/21/2006 |
Search Engine Optimization - Keywords Have Value at Any Rank |
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Keyword campaigns succeed at any level if marketers understand how a rank's behavior fits with strategic goals. DoubleClick's "Performics 50: Search Trend Report" for Q4 2005 identifies some trends in the young SEM industry. |
| 2/15/2006 |
AOL posts best conversion rate among four search engines, new index finds |
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Across natural and paid search, AOL Search generated the best median conversion rate of four top search engines at b2c e-commerce sites during the month of January |
Pay per Click Advertising
