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| 3/8/2006 |
Search Engine Marketing - Microsoft's Move to Recover Search Share |
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Microsoft has rolled out a beta version of Windows Live Search to compete against Google and Yahoo for search attention.
The new service, which Microsoft said will be available in Windows Live Messenger and Windows Live Mail, repackages search results. |
| 2/21/2006 |
Search Engine Optimization - Keywords Have Value at Any Rank |
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Keyword campaigns succeed at any level if marketers understand how a rank's behavior fits with strategic goals. DoubleClick's "Performics 50: Search Trend Report" for Q4 2005 identifies some trends in the young SEM industry. |
| 2/15/2006 |
AOL posts best conversion rate among four search engines, new index finds |
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Across natural and paid search, AOL Search generated the best median conversion rate of four top search engines at b2c e-commerce sites during the month of January |
| 8/11/2005 |
Search Specialists' Preferred Skill: Relationships |
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No Description |
| 8/10/2005 |
Yahoo's 'Open Sesame': $1 Billion, China Ops for Alibaba Stake |
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Yahoo is in the final day of talks with Chinese e-commerce player Alibaba.com to acquire a 35 percent stake for $1 billion and all of Yahoo's China operations, reports Reuters. |
| 8/9/2005 |
The Expanding Blogosphere |
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With a new blog being created every second, the blogosphere has doubled in size in just the last five months, according to a new report from Technorati.
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| 8/9/2005 |
Online Ad Spend to Climb Through 2010 |
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Online advertising continues to grow. |
| 8/9/2005 |
Diversifying Your Search Marketing Campaign |
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A study released by Dogpile, the most popular meta-search engine on the Web, along with researchers from the University of Pittsburgh and Penn State University, reveals that search engines are indeed individual entities, each with their own way of conducting and delivering both organic and sponsored searches. |
| 8/9/2005 |
Search Engines Target Contextual Ads |
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SAN JOSE, CA -- Executives from Google and Yahoo said they are working on more targeted contextual ads for advertisers at the opening panel of the Search Engine Strategies 2005 Conference and Expo here yesterday. |
| 8/8/2005 |
New Blog Research From comScore: 'Behaviors of the Blogosphere' |
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I'm pleased to announce a new report that I expect will shortly by the buzz of the blogosphere, from comScore Networks: Behaviors of the Blogosphere: Understanding the Scale, Composition and Activities of Weblog Audiences |
| 8/8/2005 |
What the Search Engines Are Searching For |
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Search engines are hiring recruiters to use search engines to find search engine marketers to work at... search engines. |
| 8/5/2005 |
No Time Lost on Search |
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Though search drives revenue at Google and Yahoo, email and messaging dominate the time spent on the portals. |
| 8/3/2005 |
Blogosphere Doubles Every 5.5 Months; a Blog a Second |
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The number of blogs has nearly doubled since March, with a new blog now being created every second, according to Technorati's State of the Blogosphere report, NetImperative writes. |
| 8/3/2005 |
Burst: Most Users Reach Websites via Search |
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Most web surfers, when at home, rely primarily on search engines to navigate to websites, according to a recent Burst Media survey of 13,000 web users age 14 and older. |
| 8/2/2005 |
MSN Shopping Updates Storefront |
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Hold on to your credit cards, there's a newly revised shopping portal in town |
| 8/2/2005 |
Online Adspend on Real Estate to Reach $1.8 Billion |
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Online lead generators and aggregators will rake in half of the estimated $1.8 billion that will be spent on online advertising related to real estate this year, with the likes of Realtor.com and IAC/InterActive Corp.'s RealEstate.com typically getting between $8 and $15 per lead, writes MediaPost, citing a new advertising research report issued this week by Borrell Associates. |
| 8/2/2005 |
What's Needling Net Users? |
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Pop-ups, site registration, slow pages, dead links... These are just a few of the many things that Internet users don't like. |
| 7/28/2005 |
Audience demographic differs slightly among search engines |
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The major search engines have some differences in audience demographic, but the bigger difference marketers could see in terms of their paid search results on one engine versus another have more to do with factors such as audience intent, says James Lamberti, vice president of search solutions, at comScore Networks Inc. |
| 7/28/2005 |
Mobile Search Growth Has Implications for Marketers |
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Search behavior is changing, opening new marketing channels that marketers should begin to leverage, says search engine optimization and marketing firm Oneupweb, which this week released its "Mobile Search and its Implications for Search Engine Marketing" white paper. |
| 7/27/2005 |
ISPs Duke It Out |
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Internet access providers continued to jockey for position in the US market during the first quarter. AOL held onto its commanding lead in the dial-up space while Comcast remained the top broadband company. |
| 7/27/2005 |
Online Financial Services: At a Turning Point |
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Finance companies are aggressively marketing on the Internet, and expenditures are likely to increase |
| 7/27/2005 |
As Local Search Rises, SuperPages Tries Agency Role |
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Experts have been predicting the rise of local search engine marketing, and pay-per-click network operators have been working to create the means to support small-to-midsize companies that wish to enter the market - and now Verizon's SuperPages.com is indicating that local search may have already arrived - ClickZ reports. |
| 7/27/2005 |
European SEM to Reach 3 Billion Euros in 2007 |
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Search engine marketing in Europe is expected to reach 1.4 billion euros this year, a 65 percent increase over last year's 856 million euros, according to "Europe's Search Engine Marketing Forecast, 2004 to 2010" from Forrester Research, ClickZ reports. |
| 7/19/2005 |
Don't Let IT Keep You From Optimizing Your Site |
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Until you act on Web analytics data to improve site performance, your Web analytics spend return on investment (ROI) is 0.0. |
| 7/13/2005 |
Cross-Media Study: Web a Dominant Buyer Influence |
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DoubleClick's annual Touchpoints Survey reveals that the web is the most consistent factor in purchase influence across 10 product categories, according to MediaBuyerPlanner. |
Pay per Click Advertising
