Search Engine Marketing becoming high priority [12/5/2006]

According to data from this year's Search Engine Marketing Professional Organization (SEMPO) marketing survey, marketers use search engine marketing (SEM) with direct sales in mind more often than, say, building brand awareness.

The survey found that 59% of corporate advertisers view direct sales as the No. 1 goal of SEM campaigns.

- - - For more Internet Marketing insight visit WebMetro Internet Marketing - - -

Last year, brand awareness ranked first, but this year it fell to 53%, followed by lead generation at 48%.

SEMPO also found that SEM is becoming an increasingly high priority, with 42% of advertisers now reporting that they have budgets dedicated entirely to SEM spending — rather than merely siphoning funding from traditional campaigns.

In addition, organic search is the most popular form of SEM, with paid placement a close second.

"Search engine marketing has moved to the major leagues," said Dana Todd, SEMPO president. "Corporate advertisers are now dedicating funding to SEM and they are expecting a clear return on investment from these new budgets."

Source: emarketer.com
12/5/2006

Back to Article Listing  |  Email to a Friend