Polish Internet market is rapidly advancing [1/30/2008]

The Polish Internet market is rapidly advancing, according to a report published by Internet Standard. The report, "Digital Landscape Poland 2008," provides an overview of the latest research on the Polish Internet.

According to SMG/KRC NetTrack, Internet penetration in Poland reached 42% in 2007, translating to 12.8 million users ages 15 and older. Of those users, nearly 65% logged on every day.

The Polish online advertising market grew by over 50% in 2007, reaching €115 million ($158 million), according to IAB Polska. Search advertising accounted for 27% of the total or €30.5 million, while all other formats totalled €84.5 million.

This compares to 2006 when the market value totaled €76 million ($96 million). Back then, the search advertising market was worth €16.6 million, while other formats totaled €60 million.

The report notes that Polish online advertising now accounts for more than 5% of all media spending in Poland. And, as in the US and around the world, Internet advertising is the fastest-growing sector among all media in Poland.

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Source: www.emarketer.com
1/30/2008

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