Experts say Fresh, Unduplicated Content Raises Search Rankings [5/22/2008]

Search engines are constantly crawling sites, looking for new, unduplicated content. Experts say it’s important for web sites to make sure the engines receive new and unique content in order to help rankings.

For search engines to easily find the new content, site architecture plays a major part. For example, if a web retailer is designing a web page for a special holiday promotion, placing products in the middle of the page is a good idea. This positioning will help the page to appear high in natural searches related to the holiday at hand.

Many Internet marketers misuse site architecture. In the above example, if the outer portions of the page contain immaterial information, it will make it difficult for web crawlers to find the relevant information. The result may be that the page doesn’t appear in search engine rankings at all.

Another tactic Internet retailers can use to make sure their pages are properly crawled is to use redirects. Redirects can point web crawlers to more pertinent, search-engine relevant content. But, they must be used correctly. For example, a 301 redirect is used to forward crawlers to a permanent page on a site; a 302 redirect forwards to a temporary page that may at some time point back to an original page.

Another useful bit of information to know about site architecture is that a site with more than one URL can perplex web crawlers who are trying to index a site for natural search. One way to examine this is to access a site via its home page, then click on its logo to see if a different URL comes up. What you’re checking for with this procedure is duplicate content. If there is duplicate content, it can hurt rankings.

Controlling URLs help search engines record the right page and find the relevant information/product it’s looking for. Long URLs can harm search engine optimization. Cleaner, e.g., shorter URLs with specific, relevant key words produce better search engine results.

WebMetro has obtained thousands of top and first page rankings for its search engine optimization clients. Contact us today to raise your rankings and increase your ROI.

For more insight visit Search Engine Optimization Services

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