Most popular search terms revealed [2/20/2001]

'sex' is the most popular online search term

Hotmail, Yahoo, Ebay, AOL, or derivatives of their names or URL, were all featured in the top ten search terms, while Excite.com, AltaVista, Amazon.com, and MSN all made the top 50. This widespread ignorance of entering URLs into browsers indicates that for a large proportion of users, the Web continues to be a technical challenge.

The study found that 0.3289 percent, or about 1 in 300, of all the terms searched for online was 'sex'. Other adult-related keywords in the top twenty included 'porn', 'nude', 'XXX', 'Playboy', and 'erotic stories'.

The most popular celebrities searched for were Britney Spears, Pamela Anderson, Backstreet Boys, Jennifer Lopez and Eminem.

The survey is based on an analysis of over 42 million search pages viewed by users of the Alexa toolbar at ten leading directories and search engines—altavista.com, aol.com, excite.com, go.com, google.com, goto.com, lycos.com, msn.com, netscape.com, and yahoo.com.

Other terms to make the top twenty included 'chat', 'mp3', 'horoscope', 'games', 'map', 'pokemon', 'music', 'travel', 'screensaver', and 'free'.

Source of Article: NUA Internet Surveys

Date of Article: February 15, 2001

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