100 million US Net users are 'cyberchondriacs' [4/26/2001]

half of visitors to health websites find those sites through portals and search engines

Nearly 100 million US adults look for health information online every month. On average, they do this three times a month but heavy users may do so up to six times a month.

Fifty-two percent look for health information using a search engine or portal, 24 percent go directly to a health website, and 16 percent go to general sites that may have a section on health issues.

Heavy and medium Internet users are more likely than light users to go to a search engine or portal first when looking for health information.

Source of Article: NUA Internet Surveys

Date of Article: April 25, 2001



This figure is based on the estimate that knowledge workers waste between 15 and 25 percent of their time on “non-productive publishing activities”, such as seeking and capturing information.

As the need for digital publishing tools increases, AT Kearney predicts that the publishing market for IT tools and services will grow to be worth over USD250 billion by 2004. In other words, one-fifth of worldwide IT spending in 2004 will be on network publishing products.

New media companies will be the first movers in this market but most large companies will follow suit.

New network publishing services will enable consumers to have constant access to personalized content, and products such as a cellphone that will act as a camera and print pictures directly to a printer.

Source of Article: NUA Internet Surveys

Date of Article: April 17, 2001

For more information on Internet marketing visit WebMetro: Online Marketing

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