Top Ranking Brands and Channels for February 2002 [4/5/2002]

Nielsen//NetRatings' MarketView study shows off the top search engines, and sites for apparel/beauty; automotive; hardware manufacturers; finance, insurance and investment; multi-category commerce; and multi-category travel.

By CyberAtlas staff


The study revealed that Yahoo Search grabbed the top-ranking search engine spot, attracting more than 35 million visitors in February. MSN Search claimed 32 million surfers while Google drew more than 27 million. Rounding out the top five list, more than 24 million surfers logged on to AOL Search while 11 million surfers searched the Internet using Ask Jeeves.

"Search engines continue to be the 'go-to' destination on the Web, with new features and services being added on a regular basis," said Lisa Strand, director and chief e-commerce analyst at NetRatings. "As fee-based services are gradually incorporated and competition between the various search engines intensifies, it's becoming increasingly important to compare search-specific traffic at various online destinations."

The study ranked the top brands in the following areas:

Top Brands for Various Online Categories
Brand or Channel, Unique Audience (000), Time Per Person (hh:mm:ss):

Top Search Engines

Yahoo! Search 35,166 0:09:14
MSN Search 32,338 0:08:27
Google 27,444 0:26:29
AOL Search 24,294 0:10:27
Ask Jeeves 11,203 0:11:18

Apparel/Beauty

victoriassecret.com 2,060 0:10:00
fredericks.com 1,701 0:09:18
Old Navy 1,686 0:10:30
The Gap 1,667 0:08:11
Eddie Bauer 1,429 0:14:14

Automotive

Kelley Blue Book 3,901 0:10:41
eBay Motors 2,790 0:17:37
AutoTrader.com 2,589 0:21:13
MSN Carpoint 2,488 0:09:38
Edmunds.com 2,380 0:11:13

Hardware Manufacturers

Hewlett Packard 7,430 0:19:54
Dell Computer 5,740 0:22:24
Apple 4,846 0:04:49
Compaq 3,082 0:12:30
Gateway 2,403 0:12:11

Finance, Insurance & Investment

Yahoo! Finance 8,301 0:39:43
quicken.com 7,882 0:32:15
MSN Money 6,954 0:20:55
intuit.com 6,164 1:16:28
Paypal 5,778 0:28:03

Multi-Category Commerce

Amazon 30,337 0:15:03
Yahoo! Shopping 25,701 0:08:59
eBay 23,736 2:05:46
MSN Eshop 9,341 0:03:48
DealTime 5,686 0:02:57

Multi-Category Travel

Expedia 9,858 0:16:53
Travelocity 8,270 0:16:41
Orbitz.com 5,755 0:15:05
AOL Travel 3,339 0:05:04
PriceLine 3,306 0:16:20
Source: Nielsen//NetRatings

Source of Article: Cyberatlas

For more information on Internet marketing visit Online Marketing

Date of Article: April 4, 2002

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