Shoppers use search engines to find websites [12/6/2002]

the top four search engines account for more than 90 percent of search

On December 1, 2002, Google, Yahoo, MSN and AOL combined accounted for 92.79 percent of all global search referrals to shopping websites.

Google was the leading search engine, accounting for 27.16 percent of referrals to shopping sites. Yahoo accounted for 25.92 percent of referrals, while MSN accounted for 24.11 percent and AOL NetFind, 15.60 percent.

The research indicates that Google and MSN made the biggest leaps in referrals with both climbing 8.7 percent from December 1, 2001. AOL climbed seven percent from last year while Yahoo lost referral share by more than 15 percent.

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Source of Article: NUA Internet Surveys

Date of Article: December 4, 2002

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