2/16/2009
Forrester Research Debunks Theories on Customer Reviews
It has been widely believed that a few bad online shopping reviews can ruin a product’s chance of sales. Another widely held belief states that consumers only listen to the reviews of their peers when it comes to product categories such as electronics and home appliances. This is possibly due to the fact that these products have tangible features and functions which can be difficult to evaluate. Analysts Sucharita Mulpuru and Peter Hult of Forrester Research have conducted a recent report which aims to debunk this idea titled Myths and Truths About Online Customer Reviews.
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1/12/2009
You Can Get Top Search Engine Rankings -- Here’s How
When consumers who use a comparison shopping engine, they are twice as likely to buy. The message to e-tailers: if your product/service is not listed in the top shopping comparison sites, you’re not getting the bulk of high-conversion traffic.
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12/18/2008
Online Holiday Shoppers Read Online Customer Reviews
With Christmas quickly approaching, many online retailers are looking for ways to increase sales as well as the traffic to their Web sites. With the economy in a slump, most people are looking for ways to cut costs this holiday season, and one of the most effective ways of achieving this is through online shopping. It’s not simply enough to have to have a web site though; the successful online retailer must instill confidence in those who visit their site. Perhaps the best way to accomplish this is to provide online reviews that can be found on various shopping portals online; these are Web sites built for the purpose of comparison shopping.
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12/3/2008
Comparison Shop the Google Way
How do you find the most popular, desired gifts of the holiday season? How about mining Google? It’s a quick, easy way to find gifts for your loved ones. You can comparison shop, find product reviews and arrange for quick and easy delivery.
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6/16/2008
Online Shoppers Prefer Personalized Product Recommendations
According to a recent report by the E-Tailing group, not only do online shoppers prefer personalized product recommendations, they expect it. Many e-tailers, however, haven’t invested in the personalization technology that would provide this service.
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6/1/2008
High Shipping Fees Cause Online Shoppers to Abandon Shopping Carts
Many online shoppers abandon shopping carts because of the high cost of shipping, according to a survey by comScore Inc. for PayPal.
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12/7/2007
High end consumers will spend freely this holiday
Rising fuel and food costs will cut into holiday gift purchases by the less affluent, while wealthier consumers and teens plan to spend freely during the holiday season, according to the survey by market research firm Harrison Group.
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10/2/2007
Phone-based customer service fared better
More than one-third of e-mails sent to 100 of the top online retailers in the United States in a spring 2007 mystery shopping exercise went unanswered, according to Talisma Corp.
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10/2/2007
Internet acess key factor in mobile phone purchase
Nearly 45% of U.S. mobile phone users say that better Internet access will be a key factor in their next mobile phone purchase, according to a new study for The Kelsey Group. Only 26% of the mobile phone service subscribers surveyed currently opt for an Internet access plan.
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7/11/2007
Online shopping affects offline purchases
Consumers who shop online for digital cameras and TVs spend 10% more on in-store purchases than consumers who do not search online, according to survey sponsored by Yahoo! Search Marketing and conducted by ChannelForce.
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7/5/2007
Shoppers use their mobile phones to search for products
Mobile phone provider Sprint Nextel and GPShopper have teamed up to launch a service that uses the web and global positioning technology to let shoppers use their mobile phones to search for products and the local stores that carry them.
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8/24/2006
Online Shoppers Cite Content as a Shopping Feature
Online retailers who think consumer feedback on their site or on the sites of third parties will serve primarily to surface criticism about themselves or their products should think again. A new report from Jupiter Research finds that online shoppers who provide feedback are more likely to report on a positive experience than a negative one.
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6/15/2006
Increase Hispanic Conversion, by Providing Online Security in Spanish
Divulging personal information was one of the top two reasons Hispanics don't shop online according to a recent report by Forresters reported through Internetretailer.com
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5/17/2006
Video Games Entice 4 Out of 10 Americans
Americans love to play games, online and off.
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4/10/2006
Why consumers are more likely to buy electronics online from Amazon
More than 85% of consumers now research and/or purchase big ticket items such as electronics and automobiles online and 63% are more likely to purchase from a site if it offers ratings and reviews, according to data from eVOC Insights, a customer experience consulting firm.
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11/30/2005
PFSWeb and eCost finalize their merger
Online personal computer and electronics retailer eCost.com and PFSweb Inc. are finalizing their merger.
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8/8/2005
Socially responsible online shopping
A new shopping Web site due to launch Aug. 22 will let people buy products online from companies that share their customers' social values.
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8/8/2005
Some Christmas shopping may be under way already, survey reports
Online retailers are expecting Christmas shopping to start any day now, according to a survey conducted by e-commerce technology provider LaGarde.
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8/8/2005
PC Rules!
The personal computer is rapidly replacing other consumer electronics appliances as the primary at-home communications and entertainment device.
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3/28/2005
Online Shoppers Prefer Aggregators Over Merchant Sites
Consumers shop around for better prices, sales and discounts.
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9/28/2000
Online Auto Shopping Keeps Rising
Internet to aid in new-vehicle shopping,
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9/13/2000
Q4 shopping online to reach USD19.5 billion
Christmas sales are forecast to be worth USD19.5 billion.
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9/13/2000
Wireless gaming worth USD6 billion by 2005
Internet games on mobile phones are set to become a massive market in Europe and the US
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9/13/2000
New Internet Shoppers Mean Holiday Payoff
Fifty-seven percent of current online shoppers made their first purchase during the past year,
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9/5/2000
Back-to-School Shopping Goes High Tech
More and more students and parents are using the Internet to shop online, and not just for school clothes.
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