Online Travel Sector Continues to Boom - Online marketing

06/28/2000

Internet users shopping online for travel and leisure products and services doubled last year to 27 million,

More than a third of the online population have bought at travel sites and 44 percent of male Internet users have shopped for travel and leisure products online. Participants in travel-related online reward programmes now number 4.2 million.

Those who buy travel products online tend to spend USD2517 annually on the Internet USD500 more than general users do. The travel buyers also spend almost USD200 more per transaction than general buyers do.

Over 75 percent of respondents said travel brands were more important online than offline

CyberDialogue analysts commented that the travel portal proposed by the major airlines will be able to leverage significant brand equity and that the current sector leaders, such as Travelocity and Expedia, will have to focus on building their brands and retaining their customers over the next year.
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