Majority of Online Shoppers are Women - Internet marketing

06/28/2000

Almost 2 in 3 online shoppers in the US are women, according to a new study from PeopleSupport.

Almost 2 in 3 online shoppers in the US are women, according to a new study from PeopleSupport. The study found that 50 percent of Internet users are women, as are 63 percent of those who shop at retail ecommerce sites.

PeopleSupport analysts commented that the results were unsurprising as women are generally responsible for 80 percent of household purchases.

More and more ecommerce sites now cater specifically to women. Well-known examples include Women.com, Oxygen.com and Omnimedia.

Women expect excellent customer service and want to be able to communicate with a customer support representative via email or instant messaging as they often have only one phone line at home.

Female users in the US are most likely to be white, aged between 45 and 54, earn more than USD75,000 per year and have children.
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