Website Development - Important features for Web Shoppers [11/29/1998]

Contrary to popular belief about the importance of security to consumers using the web for shopping, our survey showed that, overall, quality information, easy ordering and reliability were important to more respondents than security.

Quality information was cited as important for 78.4% of individuals and accounted for 10% of responses while security was cited as important for 73.2% of individuals and accounted for 9.3% of responses (out of a choice of 14 possible responses). However, more female respondents cited security as important other feature (78.5% of individuals and 9.8% of responses), followed by easy ordering (9.7%), reliability (9.6%) and variety (9.5%).

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