Online US sales figures remain stable [8/30/2000]

online shopping sales in the US remained almost unchanged for the month of July,

These figures did not come as a surprise, however, as traditionally, less shopping goes on in the summer months. Online spending increased from USD4.01 billion in June to just USD4.03 billion in July.

Office supplies experienced the greatest increase in online sales in the low-priced category, up from USD110 million in June, to approximately USD150 million in July.

Footwear and apparel sales rose from USD197 million in June to USD214 million in July, while video sales increased from USD80 million in June to USD94 million over the same period. Sales of sports goods rose from USD76 million in June to USD79 million in July.

The appliances category showed strong sales growth, making a big leap from USD30 million in June, to USD50 million in July. Furniture was another high-cost area that witnessed strong sales, growing from USD42 million in June, to USD50 million in July.

Computer hardware, however, saw quite a decrease. Sales in this sector dropped from USD424 million in June to USD377 million in July.

Source: NUA Internet Surveys

For more information on Internet marketing visit WebMetro: Online Marketing

Date of Article: August 28, 2000

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