Online Marketing - Professional vs Personal shopping [11/29/1998]

Most respondents never engage in professional shopping using the web (27.1%) or do so less than once per month (25.1%). There is a trend, however, for professional shopping to increase the more a person has used the web, from 1 year (54.3% never) to 4 years (20.3% never), and, from novice (51.1% never) to expert (7.8%never).

Personal Shopping
Total Spending on WWW Purchases

The average amount spent on-line by respondents over the last six months is $500 or more (38%) followed by slightly fewer respondents spending $100-500 (33%). Only 17.7% spent less than $50. Europeans and those not from the US are more likely to spend less than $50 (27% and 27% respectively), as are those from age11-20 (48%) and 21-25 (32%). The respondents who reported spending the most are those aged 26-50 (41% spending $500 or more) and experts (58% spending $500 or more).

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