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Social Media Advertising and Social Marketing Services
Increasing the Bottom Line with Social
There are a couple ways WebMetro divides social media marketing – social media advertising and social marketing. This first revolves around placing ads within social networks, such as Facebook advertising. The latter focuses on interactions, dialogue, and engagement. Both have the ability to improve a company’s bottom line when the differences are appreciated and the plans of action are part of an integrated marketing strategy.
Social Media Advertising
The major social networks provide opportunities to target users based on hobbies, behaviors and user defined preferences. These targeting mechanisms help you pinpoint only those who have the highest propensity to become your customers. Want to target 25 – 35 year old males who like outdoor activities? Want to get your new product demo in front of IT professionals?
Despite reports of this type of online advertising being largely ineffective, we have been able to make it work successfully as a form of direct response for several clients. A key factor in this revolves around understanding a brand’s audience, where the audience is, what the audience is doing at those online locations, and the strengths/limitations of the advertising platform.
For example, a client of ours targeting college students has experienced great continued success in generating new leads from Facebook advertisements. We’ve also discovered the point of diminishing returns for one of our consumer packaged goods (CPG) advertisers who experienced early success with a Facebook advertising campaign.
Social Marketing Interactions, Listening, and Engagement
Another aspect of social marketing is social the interaction, listening and engagement via the networks or platforms like Facebook and Twitter. Once again, depending on a brand’s audience, the level of engagement varies. It is important to recognize these are tools. They are mechanisms that can be leveraged to support a brand’s overarching marketing strategy. The reach provided by social marketing can be exponential, as demonstrated by Twitter and user retweets. The sentiments discovered and customer feedback can be invaluable. .
Deborah Aho Williamson, Senior Analyst at eMarketer reports, “Listening is a core competency that all marketers must master. Without good listening skills, marketers will not be able to effectively use social media to reach their customers.” Social marketing mandates the ability to intercept brand chatter on social networking sites and find out what is on the minds of a brand’s audience. This kind of listening and monitoring helps adapt marketing campaigns for greater effectiveness. .
Social marketing not only allows for gathering insights; it enables a brand to increase its visibility and revenue by expanding and deepening relationships through meaningful interactions. Listening and monitoring for insights also helps guide the way a brand engages its audience in the social world. Social media optimization through social marketing and sharing can create dialogue, leading to buzz, encouraging a query on a search engine, and ultimately resulting in a sale.
Targeting and Engagement Driving Lead Generation and eCommerce Sales
WebMetro’s social media advertising and marketing services are focused on enriching our clients’ ability to increase new customer acquisitions and market share through digital marketing. This aligns with our commitment to accountability and results. Our team has the tools, experience, and skills to create, manage, and monitor social media advertising and marketing campaigns that support your brand’s ROI goals.
To speak to one of our consultants about our social media and social marketing services, call us at 866.922.4632.
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