Video

10/29/2009 Tidbits of Online Video Advice for the Direct Marketer - Q&A with Michael Behrens A small piece of what Michael Behrens, WebMetro's VP of eMarketing, shared in the Online Video session at the Direct Marketing Association conference in San Diego…
8/10/2009 Online Video Becomes a Force on the Web If one had to pinpoint the area of the Internet that has developed the most within a short period of time, it would probably have to be online video. After all, it was not that long ago when there was very little video content offered on the Web and when it was users would typically have to download the content first or download media players specifically to play streaming clips. Over the past few years this has become a thing of the past and online video is now offered wherever you look on the Net.
4/6/2009 YouTube Redesigns Site to Highlight Premium Content YouTube has announced that it is currently redesigning its website in a new format that will feature both premium content and user produced content. Two sources that are familiar with Google’s plans for the popular online video sharing site have stated that the site will be doing away with its current navigation scheme which includes tabs for Videos, Channels, and Community. Instead, there will be tabs which will take users to clearly defined professional content.
1/1/2009 Hulu.com Proves How Professional Content Thrives Web Traffic Hulu.com was officially launched on March 12, 2008. And, it has proven without question that professional content thrives on the web.
12/1/2008 This Box Contains Video – Please Remove from Box Before Clicking Play By Marc J. Wymar, WebMetro Director of Interactive Media As the Internet video age matures and more interactive content is consumed, the metrics behind how people engage, and why, get better. We’re beginning to learn what causes people to respond to different types of content, allowing us to serve up more relevant, more engaging content. This leads to increased conversions and improved response metrics on your site. The time for the evolution of your website from flat and static to interactive and engaging is now.
10/1/2008 Rich Media Works for E-tailers – If It’s Done Right Rich media features on a website convert browsers into sellers, if it’s done right. For e-commerce sites, rich media often comes in the form of visuals – i.e. giving visitors more visual info about a specific product. However, it can go beyond this – from allowing visitors to zoom in and out on a product, to explanatory videos and wardrobing features. Rich media sells.
9/5/2008 Obama Continues to Lead McCain in Online Media Outlets Senator Obama continues to outspend Senator McCain when it comes to online media. A recent comScore study revealed that, through the first half of this year, Obama’s online ad drew an average of 92 million views per month. During the same period, the McCain camp averaged just 7.3 million.
7/10/2008 The Importance of Online Video SEO for SMBs Lately, there’s been a big to-do about the significance of online video for small and medium-sized businesses (commonly referred to as SMBs) as it relates to drive sales.
5/14/2008 Online Video Viewing Still on the Rise The U.S. is a nation of online video watchers. In the month of March, Internet users viewed 11.5 billion online videos. This is almost a 64 percent increase from the previous year, March 2007.
4/30/2008 New Guidelines Introduced for Online Video Ads The Interactive Advertising Bureau (IAB) fielded suggestions from industry experts on online video ad guidelines for a month before setting new guidelines for online video ads. The new suggestions went into effect on May 5th.
4/29/2008 Taking Online Video Beyond YouTube By Marc J. Wymar, WebMetro Director of Interactive Media ADOTAS EXCLUSIVE — The majority of conversations I’ve engaged in lately at industry events like ad:tech San Francisco centered on one topic: video. One of those chats actually started with, “I can create a home video and slap it up on YouTube. What’s different about your video marketing service?”
4/16/2008 Half of the US Population Will Watch Online Video in 2008 In spite of the fact that half the US population will watch online video in 2008, the ad dollars are not keeping pace, according to eMarketer's report, "Video Advertising Online: Spending and Audience.
3/25/2008 Saks “Fashions into Action” with Online Video Saks, which sits at No. 47 in the Internet Retailer Top 500 Guide, recently introduced online video shopping to its customers. Aptly titled a “fashion in action” catalog, the voice-over narration virtually takes a shopper by the hand and helps them shop. The catalog features 17 contemporary apparel styles.
3/5/2008 Video on Demand Spreads Globally A recent Informa TV & PVRs report predicts that by 2012, more than 78 percent of TV households worldwide will have access to video-on-demand (VOD) or near-video-on-demand (NVOD) services. In hard numbers, that’s more than 900 million households worldwide
1/17/2008 Online video content may generate more comments Professional online video content may generate more comments than user-generated content, judging by Accustream iMedia Research's "User Generated Video 2005-2008: Metadata Metrics" report.
1/10/2008 Online video had a good year in 2007 By all measures, online video had a good year in 2007. Traffic to some online video sites has nearly doubled in the past year, according to Nielsen, which said YouTube grew by 18 percent and Crackle mushroomed from 1.2 million users to an audience of 2.4 million.
1/8/2008 Web Videos playing bigger role in online car shopping Web videos are playing a bigger role in online car shopping, says a new report from consumer research firm J.D. Power and Associates.
12/3/2007 Nearly 75% of U.S. Internet users watched a video online in September Nearly 75% of U.S. Internet users watched a video online in September, averaging three hours of video per person during the month, according to comScore Video Metrix. Google Sites, which includes YouTube.com, topped the September rankings with both the most unique video viewers and most videos viewed.
10/19/2007 Vido PMP Market expects strong growth Worldwide shipments of video portable multimedia players will reach 132 million units in 2011, according to Parks Associates' "Portable Multilmedia Players: Analysis and Forecasts" report. This represents a 30% annualized growth rate.
10/1/2007 Online video viewers watching more video than a year ago Spending more time watching short clips. Three-quarters of online video viewers watch more video than they did a year ago, and more than one-half expect to watch even more next year, according to a study conducted by Taylor Nelson Sofres and sponsored by AOL and Google.
8/15/2007 Viewers less likely to return to sites with poor quality video Six in 10 US online video viewers who watch at least once a week are less likely to return to a site for video content if the video quality is poor, according to an Akamai Technologies study conducted by JupiterResearch.
8/10/2007 Internet is both a study aid and distraction for college students The Internet is both a study aid and distraction for college students, according to a Packaged Facts study underwritten by textbook publisher Houghton Mifflin. The survey was conducted in July 2007.
6/22/2007 Consumers are taking action after watching video ads online Online video advertising is proving to be an effective method of persuading consumers to visit web sites, go to a store or make a purchase, according to a new study from the Online Publishers Association.
4/20/2007 Survey indicates that over a fourth of online video viewers are 45 or older. It's not just the kids watching online video these days. At 39.4 years old, the average adult who downloads video is about five years younger than the average Internet user, according to BIGresearch.
3/23/2007 Internet Audience viewed 7.2 billion streaming videos online In January nearly 123 million people in the United States—70% of the total U.S. Internet audience—viewed 7.2 billion streaming videos online, new research from comScore Networks Inc., a research firm specializing in consumer behavior, shows.

10/29/2009 Tidbits of Online Video Advice for the Direct Marketer - Q&A with Michael Behrens

A small piece of what Michael Behrens, WebMetro's VP of eMarketing, shared in the Online Video session at the Direct Marketing Association conference in San Diego…

8/10/2009 Online Video Becomes a Force on the Web

If one had to pinpoint the area of the Internet that has developed the most within a short period of time, it would probably have to be online video. After all, it was not that long ago when there was very little video content offered on the Web and when it was users would typically have to download the content first or download media players specifically to play streaming clips. Over the past few years this has become a thing of the past and online video is now offered wherever you look on the Net.

4/6/2009 YouTube Redesigns Site to Highlight Premium Content

YouTube has announced that it is currently redesigning its website in a new format that will feature both premium content and user produced content. Two sources that are familiar with Google’s plans for the popular online video sharing site have stated that the site will be doing away with its current navigation scheme which includes tabs for Videos, Channels, and Community. Instead, there will be tabs which will take users to clearly defined professional content.

1/1/2009 Hulu.com Proves How Professional Content Thrives Web Traffic

Hulu.com was officially launched on March 12, 2008. And, it has proven without question that professional content thrives on the web.

12/1/2008 This Box Contains Video – Please Remove from Box Before Clicking Play

By Marc J. Wymar, WebMetro Director of Interactive Media
As the Internet video age matures and more interactive content is consumed, the metrics behind how people engage, and why, get better. We’re beginning to learn what causes people to respond to different types of content, allowing us to serve up more relevant, more engaging content. This leads to increased conversions and improved response metrics on your site. The time for the evolution of your website from flat and static to interactive and engaging is now.

10/1/2008 Rich Media Works for E-tailers – If It’s Done Right

Rich media features on a website convert browsers into sellers, if it’s done right. For e-commerce sites, rich media often comes in the form of visuals – i.e. giving visitors more visual info about a specific product. However, it can go beyond this – from allowing visitors to zoom in and out on a product, to explanatory videos and wardrobing features. Rich media sells.

9/5/2008 Obama Continues to Lead McCain in Online Media Outlets

Senator Obama continues to outspend Senator McCain when it comes to online media. A recent comScore study revealed that, through the first half of this year, Obama’s online ad drew an average of 92 million views per month. During the same period, the McCain camp averaged just 7.3 million.

7/10/2008 The Importance of Online Video SEO for SMBs

Lately, there’s been a big to-do about the significance of online video for small and medium-sized businesses (commonly referred to as SMBs) as it relates to drive sales.

5/14/2008 Online Video Viewing Still on the Rise

The U.S. is a nation of online video watchers. In the month of March, Internet users viewed 11.5 billion online videos. This is almost a 64 percent increase from the previous year, March 2007.

4/30/2008 New Guidelines Introduced for Online Video Ads

The Interactive Advertising Bureau (IAB) fielded suggestions from industry experts on online video ad guidelines for a month before setting new guidelines for online video ads. The new suggestions went into effect on May 5th.

4/29/2008 Taking Online Video Beyond YouTube

By Marc J. Wymar, WebMetro Director of Interactive Media

ADOTAS EXCLUSIVE — The majority of conversations I’ve engaged in lately at industry events like ad:tech San Francisco centered on one topic: video. One of those chats actually started with, “I can create a home video and slap it up on YouTube. What’s different about your video marketing service?”

4/16/2008 Half of the US Population Will Watch Online Video in 2008

In spite of the fact that half the US population will watch online video in 2008, the ad dollars are not keeping pace, according to eMarketer's report, "Video Advertising Online: Spending and Audience.

3/25/2008 Saks “Fashions into Action” with Online Video

Saks, which sits at No. 47 in the Internet Retailer Top 500 Guide, recently introduced online video shopping to its customers. Aptly titled a “fashion in action” catalog, the voice-over narration virtually takes a shopper by the hand and helps them shop. The catalog features 17 contemporary apparel styles.

3/5/2008 Video on Demand Spreads Globally

A recent Informa TV & PVRs report predicts that by 2012, more than 78 percent of TV households worldwide will have access to video-on-demand (VOD) or near-video-on-demand (NVOD) services. In hard numbers, that’s more than 900 million households worldwide

1/17/2008 Online video content may generate more comments

Professional online video content may generate more comments than user-generated content, judging by Accustream iMedia Research's "User Generated Video 2005-2008: Metadata Metrics" report.

1/10/2008 Online video had a good year in 2007

By all measures, online video had a good year in 2007. Traffic to some online video sites has nearly doubled in the past year, according to Nielsen, which said YouTube grew by 18 percent and Crackle mushroomed from 1.2 million users to an audience of 2.4 million.

1/8/2008 Web Videos playing bigger role in online car shopping

Web videos are playing a bigger role in online car shopping, says a new report from consumer research firm J.D. Power and Associates.

12/3/2007 Nearly 75% of U.S. Internet users watched a video online in September

Nearly 75% of U.S. Internet users watched a video online in September, averaging three hours of video per person during the month, according to comScore Video Metrix. Google Sites, which includes YouTube.com, topped the September rankings with both the most unique video viewers and most videos viewed.

10/19/2007 Vido PMP Market expects strong growth

Worldwide shipments of video portable multimedia players will reach 132 million units in 2011, according to Parks Associates' "Portable Multilmedia Players: Analysis and Forecasts" report. This represents a 30% annualized growth rate.

10/1/2007 Online video viewers watching more video than a year ago

Spending more time watching short clips. Three-quarters of online video viewers watch more video than they did a year ago, and more than one-half expect to watch even more next year, according to a study conducted by Taylor Nelson Sofres and sponsored by AOL and Google.

8/15/2007 Viewers less likely to return to sites with poor quality video

Six in 10 US online video viewers who watch at least once a week are less likely to return to a site for video content if the video quality is poor, according to an Akamai Technologies study conducted by JupiterResearch.

8/10/2007 Internet is both a study aid and distraction for college students

The Internet is both a study aid and distraction for college students, according to a Packaged Facts study underwritten by textbook publisher Houghton Mifflin. The survey was conducted in July 2007.

6/22/2007 Consumers are taking action after watching video ads online

Online video advertising is proving to be an effective method of persuading consumers to visit web sites, go to a store or make a purchase, according to a new study from the Online Publishers Association.

4/20/2007 Survey indicates that over a fourth of online video viewers are 45 or older.

It's not just the kids watching online video these days. At 39.4 years old, the average adult who downloads video is about five years younger than the average Internet user, according to BIGresearch.

3/23/2007 Internet Audience viewed 7.2 billion streaming videos online

In January nearly 123 million people in the United States—70% of the total U.S. Internet audience—viewed 7.2 billion streaming videos online, new research from comScore Networks Inc., a research firm specializing in consumer behavior, shows.

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