3/23/2007
Internet Audience viewed 7.2 billion streaming videos online
In January nearly 123 million people in the United States—70% of the total U.S. Internet audience—viewed 7.2 billion streaming videos online, new research from comScore Networks Inc., a research firm specializing in consumer behavior, shows.
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5/1/2006
Nielsen: VOD Ratings Small, Flattening
Though video-on-demand penetration has been growing, its TV usage share seems to have leveled off and may even be decreasing, according to a report last week by Nielsen Media Research, writes MediaPost. VOD ratings have grown 600 percent since Nielsen began tracking it: up from a 0.03 percent of U.S. TV usage in September 2003 to 0.21 percent in December 2005, the most recent month it has reported. That's down from last summer's 0.23 percent of U.S. TV usage.
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4/18/2006
Da Vinci Code Promo Breaks New Marketing Ground for
Google has teamed with Sony Pictures Entertainment's Columbia Pictures to create a puzzle-themed 24-day contest for the studio's upcoming "Da Vinci Code" film.
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12/6/2005
Cautious ad spending this year, but Web spared
Leading forecasters of advertising spending have turned cautious in their predictions for most media, except--not surprisingly--the Internet.
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12/1/2005
Online Video Advertising: Not an Oxymoron Anymore
Is the explosive growth of Internet video advertising bad news for television advertising? Not really.
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11/29/2005
TiVo Developing Ad Search Capability
TiVo is working with media and ad agencies to develop television-based ad search capabilities for its digital video recorders (DVRs).
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8/17/2005
Game Over for TV?
In the quest to have more time to play video games, some players are watching less television.
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8/15/2005
Digital Agencies Hunt for Video Talent
With more advertisers looking to enhance their online ads and Web sites with video, more agencies are looking both inside and out to find talent to bridge the gap between offline video and online rich media.
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5/23/2005
Video Ads Are Streaming In
Over 1 billion streaming video ads and sponsorships are served each month.
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1/25/2005
Yahoo!, Google Thrust Video Search Into Spotlight
Media buyers and online publishers keep close tabs on technology that could increase video content use and expand video ad inventory.
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The Importance of Online Video SEO for SMBs
Lately, there’s been a big to-do about the significance of online video for small and medium-sized businesses (commonly referred to as SMBs) as it relates to drive sales.
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