Internet is both a study aid and distraction for college students [8/10/2007]

The Internet is both a study aid and distraction for college students, according to a Packaged Facts study underwritten by textbook publisher Houghton Mifflin. The survey was conducted in July 2007.

Nearly two-thirds of college students said they studied diligently, and 59% said they used online study tools. These tools included online quizzing, course outlines, video tutorials, tutoring and study groups. At the same time, 44% of responding college students said that the computer was their distraction of choice.

- - - For more Internet Marketing insight visit WebMetro Internet Marketing - - -

"We're finding that students are increasingly using online study tools in tandem with their textbooks," Katie Rose, head of research and marketing for Houghton Mifflin College Division, said in a statement.

A spring 2007 survey by Youth Trends found that full-time students at four-year colleges spent an average of 19.2 hours online per week, up one hour from the previous year.

Students spent more time online for entertainment than for academics.

With all the media choices available to them, college students have become experts at multitasking.
According to a William Blair study, 93% of college students conduct another activity while watching TV. Overall, 41.6% of TV time is spent multitasking.

Youth Trends found that talking on the phone, instant messaging and text messaging are the most common activities done while the TV is on.

source: www.emarketer.com
August 10,2007

Back to Article Listing  |  Email to a Friend