Viewers less likely to return to sites with poor quality video [8/15/2007]

Six in 10 US online video viewers who watch at least once a week are less likely to return to a site for video content if the video quality is poor, according to an Akamai Technologies study conducted by JupiterResearch.

Half of dissatisfied viewers said that they would turn to competing sites for their video content. More than a quarter said that they would be less likely to visit the poorly performing site again for any reason. They also said that they would have a more negative overall perception of a site with low-quality video content.

Delayed playback starts and video buffering interruptions were the greatest sources of viewer frustration.

More than four in 10 online consumers said they were less interested in online video content because their television sets offered a richer viewing experience.

JupiterResearch designed and fielded a survey in February 2007 to participants selected randomly from the Ipsos US online consumer panel.

For more insight visit Online Video development

Source:emarketer.com
8/15/2007

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