Online video had a good year in 2007 [1/10/2008]

By all measures, online video had a good year in 2007. Traffic to some online video sites has nearly doubled in the past year, according to Nielsen, which said YouTube grew by 18 percent and Crackle mushroomed from 1.2 million users to an audience of 2.4 million.

At the same time, a new study from the Pew Internet & American Life Project, reports that 48 percent of American internet users said they had visited a video-sharing site. A year earlier, only one third of Americans reported going to a video-sharing site. Pew surveyed 2,054 adults. According to Pew, 15 percent of users reported visiting video sites within a day of the telephone survey.

Pew cited increased broadband penetration as the key factor for the spike but also said the increase in the number of video-sharing sites likely played a part as well.

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One factor not addressed by Pew was the year-end boost online video received from labor strife in Hollywood. TechCrunch blogger Duncan Riley wrote that the writers' strike seems to have opened the door for internet video to bloom.

Source: www.imediaconnection.com
1/10/2008

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