Online Video Viewing Still on the Rise [5/14/2008]

The U.S. is a nation of online video watchers. In the month of March, Internet users viewed 11.5 billion online videos. This is almost a 64 percent increase from the previous year, March 2007.

It can be argued that online video viewing is now a mainstream activity for U.S. Internet users, as almost 75 percent watched an online video in March. Where are viewers watching videos? YouTube was the preferred site, serving up 4.3 billion videos to 85 million viewers.

MySpace showed over 400 million videos to 47 million views. Google, which includes YouTube numbers, showed an average of almost 51 videos to each viewer. The videos averaged 2.8 minutes, according to comScore, with the typical viewer watching almost four hours (235 minutes).

Nielsen Online showed different viewing results. It reported that the average viewer only watched 137.3 minutes of video. The fact that it excluded ad videos may account for the discrepancy, which was included in comScore’s reporting.

According to Ipsos-Insight, U.S. viewers also download and stream content. In July 2007, for example, 66 percent of 18-24 year olds downloaded and streamed video; 50 percent of 35-54 year olds and 34 percent of those 55 years and older did so.

Although Internet users seem to have integrated online video viewing as a normal part of their routines, experts explain there is still some work to be done in monetizing online video viewing via advertising.

For more insight visit Online Video development

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