| |
First | Previous | Next | Last
|
| 9/5/2008 |
Obama Continues to Lead McCain in Online Media Outlets |
|
Senator Obama continues to outspend Senator McCain when it comes to online media. A recent comScore study revealed that, through the first half of this year, Obama’s online ad drew an average of 92 million views per month. During the same period, the McCain camp averaged just 7.3 million. |
| 7/10/2008 |
The Importance of Online Video SEO for SMBs |
|
Lately, there’s been a big to-do about the significance of online video for small and medium-sized businesses (commonly referred to as SMBs) as it relates to drive sales. |
| 5/14/2008 |
Online Video Viewing Still on the Rise |
|
The U.S. is a nation of online video watchers. In the month of March, Internet users viewed 11.5 billion online videos. This is almost a 64 percent increase from the previous year, March 2007. |
| 4/30/2008 |
New Guidelines Introduced for Online Video Ads |
|
The Interactive Advertising Bureau (IAB) fielded suggestions from industry experts on online video ad guidelines for a month before setting new guidelines for online video ads. The new suggestions went into effect on May 5th. |
| 4/29/2008 |
Taking Online Video Beyond YouTube by Marc Wymar |
|
ADOTAS EXCLUSIVE — The majority of conversations I’ve engaged in lately at industry events like ad:tech San Francisco centered on one topic: video. One of those chats actually started with, “I can create a home video and slap it up on YouTube. What’s different about your video marketing service?” |
| 4/16/2008 |
Half of the US Population Will Watch Online Video in 2008 |
|
In spite of the fact that half the US population will watch online video in 2008, the ad dollars are not keeping pace, according to eMarketer's report, "Video Advertising Online: Spending and Audience.
|
| 3/25/2008 |
Saks “Fashions into Action” with Online Video |
|
Saks, which sits at No. 47 in the Internet Retailer Top 500 Guide, recently introduced online video shopping to its customers. Aptly titled a “fashion in action” catalog, the voice-over narration virtually takes a shopper by the hand and helps them shop. The catalog features 17 contemporary apparel styles. |
| 3/5/2008 |
Video on Demand Spreads Globally |
|
A recent Informa TV & PVRs report predicts that by 2012, more than 78 percent of TV households worldwide will have access to video-on-demand (VOD) or near-video-on-demand (NVOD) services. In hard numbers, that’s more than 900 million households worldwide |
| 1/17/2008 |
Online video content may generate more comments |
|
Professional online video content may generate more comments than user-generated content, judging by Accustream iMedia Research's "User Generated Video 2005-2008: Metadata Metrics" report. |
| 1/10/2008 |
Online video had a good year in 2007 |
|
By all measures, online video had a good year in 2007. Traffic to some online video sites has nearly doubled in the past year, according to Nielsen, which said YouTube grew by 18 percent and Crackle mushroomed from 1.2 million users to an audience of 2.4 million. |
| 1/8/2008 |
Web Videos playing bigger role in online car shopping |
|
Web videos are playing a bigger role in online car shopping, says a new report from consumer research firm J.D. Power and Associates. |
| 12/3/2007 |
Nearly 75% of U.S. Internet users watched a video online in September |
|
Nearly 75% of U.S. Internet users watched a video online in September, averaging three hours of video per person during the month, according to comScore Video Metrix. Google Sites, which includes YouTube.com, topped the September rankings with both the most unique video viewers and most videos viewed. |
| 10/19/2007 |
Vido PMP Market expects strong growth |
|
Worldwide shipments of video portable multimedia players will reach 132 million units in 2011, according to Parks Associates' "Portable Multilmedia Players: Analysis and Forecasts" report. This represents a 30% annualized growth rate. |
| 10/1/2007 |
Online video viewers watching more video than a year ago |
|
Spending more time watching short clips.
Three-quarters of online video viewers watch more video than they did a year ago, and more than one-half expect to watch even more next year, according to a study conducted by Taylor Nelson Sofres and sponsored by AOL and Google. |
| 8/15/2007 |
Viewers less likely to return to sites with poor quality video |
|
Six in 10 US online video viewers who watch at least once a week are less likely to return to a site for video content if the video quality is poor, according to an Akamai Technologies study conducted by JupiterResearch. |
| 8/10/2007 |
Internet is both a study aid and distraction for college students |
|
The Internet is both a study aid and distraction for college students, according to a Packaged Facts study underwritten by textbook publisher Houghton Mifflin. The survey was conducted in July 2007. |
| 6/22/2007 |
Consumers are taking action after watching video ads online |
|
Online video advertising is proving to be an effective method of persuading consumers to visit web sites, go to a store or make a purchase, according to a new study from the Online Publishers Association. |
| 4/20/2007 |
Survey indicates that over a fourth of online video viewers are 45 or older. |
|
It's not just the kids watching online video these days. At 39.4 years old, the average adult who downloads video is about five years younger than the average Internet user, according to BIGresearch. |
| 3/23/2007 |
Internet Audience viewed 7.2 billion streaming videos online |
|
In January nearly 123 million people in the United States—70% of the total U.S. Internet audience—viewed 7.2 billion streaming videos online, new research from comScore Networks Inc., a research firm specializing in consumer behavior, shows. |
| 5/1/2006 |
Nielsen: VOD Ratings Small, Flattening |
|
Though video-on-demand penetration has been growing, its TV usage share seems to have leveled off and may even be decreasing, according to a report last week by Nielsen Media Research, writes MediaPost. VOD ratings have grown 600 percent since Nielsen began tracking it: up from a 0.03 percent of U.S. TV usage in September 2003 to 0.21 percent in December 2005, the most recent month it has reported. That's down from last summer's 0.23 percent of U.S. TV usage.
|
| 4/18/2006 |
Da Vinci Code Promo Breaks New Marketing Ground for |
|
Google has teamed with Sony Pictures Entertainment's Columbia Pictures to create a puzzle-themed 24-day contest for the studio's upcoming "Da Vinci Code" film. |
| 12/6/2005 |
Cautious ad spending this year, but Web spared |
|
Leading forecasters of advertising spending have turned cautious in their predictions for most media, except--not surprisingly--the Internet. |
| 12/1/2005 |
Online Video Advertising: Not an Oxymoron Anymore |
|
Is the explosive growth of Internet video advertising bad news for television advertising? Not really.
|
| 11/29/2005 |
TiVo Developing Ad Search Capability |
|
TiVo is working with media and ad agencies to develop television-based ad search capabilities for its digital video recorders (DVRs).
|
| 8/17/2005 |
Game Over for TV? |
|
In the quest to have more time to play video games, some players are watching less television. |
Pay per Click Advertising
