Are Social Networks Replacing Email?

01/16/2009

Some Internet marketing experts are starting to say that many companies are missing the concept that social networks have started replacing email, particularly with Generations Y and Z.

Many businesses still have a narrow view of online marketing. Hence, they are still in the mindset of one focus - “drive traffic to my site.” This is not necessarily the best way to interact with customers. And it certainly isn’t the only way. A main objective of any marketing initiative is to speak to (i.e., market to) customers where they like to hang out, not only where a retailer or advertiser would like them to be (e.g., your site).

And more and more, especially for Generations Y and Z, this is on social networking sites. These venues make it easy for people to stay in touch and cultivate a relationship.

Furthermore, social Networks can be effective marketing outlets because they:

Create constant visibility – Before customers buy from you, they must first know who you are. Social networking sites are excellent avenues for being constantly visible to customers – before they become your customer.

Encourage customer interaction – once you are visible on social networking sites and prospects become interested in learning more about you, it’s easy for you as a merchant to foster customer interaction.

Capture customer information – Piggybacking on the last point, once customers choose to interact with you, then it’s easy for you to capture their information. The more information you have about your customers, the more accurately you can gauge which products and services they are interested in purchasing. This increases sales, fosters customer loyalty and builds brand recognition.

Internet marketing and social networking in particular, are not necessarily about getting the instant sale, but creating a relationship with a customer that will last a lifetime. And this is what long-term business success is built on.

For more insight visit Internet Marketing Services