Web 2.0

8/8/2008 Savvy Marketers Tap into Digital Marketing In the good old days of advertising around the Olympics, if you had deep pockets, it was just a matter of paying a fair amount to the International Olympic Committee, then market the heck out of it via television and print ads. No more.
7/29/2008 Community Building Spread by WOM is Goldmine Online Marketers The buzz created via online communities can be gold to Internet marketers – if it’s done the right way. Most online social communities become popular because word of mouth is still a powerful grassroots marketing medium.
7/24/2008 Revenge of the Nerds: A Smart(er) Social Strategy By Marc J. Wymar, WebMetro Director of Interactive Media ADOTAS EXCLUSIVE — What’s your YouTube or MySpace strategy? Are you hopefully engaging your target audience and shouting from your page, “Come write on our wall! While you’re at it, check out a video of our CEO jumping up and down on our products to demonstrate their durability. Feel free to share it with all of your friends! … Ohhh, what’s that you say? You don’t want to be our friend and our overly zealous CEO scares you?” Intelligent online marketers know that social sites present a fresh opportunity to gain exposure, boost credibility and build business. Have you found an effective way to tap into this new frontier?Ever since the emergence of MySpace captured the attention of consumers, a steady barrage of “social” enterprises have swollen to become the barely definable world of social media. These days, you can network at Facebook, meet friends at MySpace, view pictures at Flickr, microblog at Twitter or bundle many of these activities together through social aggregation platforms like Plaxo. The goal, as I understand it, is to share experiences that build interwoven communities of somewhat like-minded people. We can debate whether any of these people have the tolerance to actually interact with many of their “friends” outside the veil of their online personas, but we cannot deny the ability for these ready-made armies to spread the word and make - or break - a product or service.
7/10/2008 Web 2.0 Set to Change the Face of Business Web 2.0 is best understood by grasping an understanding of the technologies that have created the category. Look no further than social software, which, according to Forrester Research will grow at an annual rate of 43% by 2013. It’s technology that provides an innovative way of communicating, socializing and interacting – across many spectrums.
6/30/2008 World’s Population Embraces Internet and Web 2.0 Technology Approximately 1.4 billion people worldwide will use the Internet regularly this year, according to IDC's Digital Marketplace Model and Forecast. This is projected to increase by another 30% by 2012. And, these are unique (i.e., individual) users.
6/13/2008 Are Social Networks the New Spam Colonies? According to a Harris Interactive poll commissioned by Cloudmark, over the past year, over 80% of those who admit to using social networks said they’ve received unsolicited spam. In the social media world, these could come in the form of friend invitations, or other messages received via a user’s network account.
6/12/2008 Blogger Demographics: Who Is Today’s Blogger? A look at blogger demographics reveals that blogging has gone mainstream. It was bound to happen. Once reserved for the hobby of the quirky and the technologically inclined, blogging is now used by mainstream media outlets and major corporations.
5/31/2008 The Adoption of Web 2.0 Is Almost a “Fait Accompli” The adoption of Web 2.0 is no longer n the speculation, “what if” stage. It’s moving ahead full steam. And, if you’re not on board, you’re about to be left behind. Social media, in spite of what it seems like, did not happen instantly.
5/22/2008 Blogging Joins “Old Media”, But Not the Way You Think Almost all traditional media outlets like magazines, newspapers and other media outlets now have a blog. It is often used as a place for its media personalities to showcase a more informal part of their character. Of these outlets, ninety-five of the top 100 newspapers in the U.S. have reporter blogs, and 58 of the top 100 magazines have one. Of these, newspaper reporter blogs are some of the most popular.
4/29/2008 US Consumer Share Customer Service Stories via Social Media From the antiquated Pony Express to the modern times of social media, consumers share information. This has not changed. And it appears that as the avenues for sharing information grows, so does consumer demand for more of it. Proof?
4/18/2008 Why is User-Generated Content Exploding In the US, the number of user-generated content creators will climb from an already sizeable 77 million in 2007, to an astounding 108 million in 2012. This is according to market research provider eMarketer.
4/7/2008 Online Social Shoppers Influence Growing Online social shoppers are growing in influence. Proof? Online social network users are three times more likely to trust the opinions of peers over that of ads, according to the JupiterResearch report “Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape.”
3/28/2008 Social Networks Struggling to Monetize Traffic For all their popularity social networks are still struggling to monetize their traffic. According to eMarketer’s report, Social Network Marketing: Ad Spending and Usage, spending on social networks is projected to reach $1.6 billion this year.
3/20/2008 High Connection between Online Radio Listeners and Social Networks Thirty-three million US consumers age 12 and older listen to online radio each week. This is 13% of the US population.
3/12/2008 Social Networks Used by 60% of Wealthy Consumers Online A 2007 WealthSurvey study by the Luxury Institute showed that wealthy online consumers have embraced online social networks in astounding numbers. The study, entitled “The Wealth and Web 2.0” showed that 33% more of this demographic participated in social networks; up to 60% this year, from 27% in 2007.
3/10/2008 What to Measure in Web 2.0 Technology is Still a Mystery to Many In the “WAA 2008 Industry Outlook” survey published in January, 500 respondents were asked what areas they wanted to improve most in this year. Almost two-thirds (64%) said they wanted to understand how to measure Web 2.0 technology better.
3/3/2008 Social Media Marketing Is Here to Stay A new position will soon be created at Internet marketing firms if a recent survey of Internet marketers from TNS Media Intelligence/Cymfony is anything to go by. What is it? How does Social Media Officer, Head of Social Media or Director of Consumer Generated Media sound.
2/13/2008 More Website Owners Using Web 2.0 “Web bling” is on the way. More internet marketers are turning to rich media to increase revenue and enhance end-user experience. What this means is more sites enticing visitors to stay longer, interact and purchase more.
2/5/2008 What Is a Widget and What Exactly Does It Do? If you build it, they will come has long been proven a fallacy when it comes to Internet marketing. Perhaps nothing illustrates this point more than the proliferation of widgets being created today.
1/24/2008 Marketers are ready to experiment more broadly with social media It's experiment time for B2B online. Business-to-business (B2B) marketers are still focusing their digital efforts on company Web sites and search engine marketing. But some are finding success using newer channels—particularly online social media—according to several reports released in the latter half of 2007.
1/14/2008 Emphasis on socialization is growing Old-time sales pros always believed in the importance of face-to-face contact. Now new media is making that contact easier than ever.
Brand Managers: You Can't be a Control Freak in Social Media By Lydia Chen Shah, Director Marketing Communications Brand marketers must stop viewing the internet as a dangerous place, fearing the loss of control in messaging due to user-generated content (UGC). To succeed in social media, the control freaks are going to have to let go a little.

8/8/2008 Savvy Marketers Tap into Digital Marketing

In the good old days of advertising around the Olympics, if you had deep pockets, it was just a matter of paying a fair amount to the International Olympic Committee, then market the heck out of it via television and print ads. No more.

7/29/2008 Community Building Spread by WOM is Goldmine Online Marketers

The buzz created via online communities can be gold to Internet marketers – if it’s done the right way. Most online social communities become popular because word of mouth is still a powerful grassroots marketing medium.

7/24/2008 Revenge of the Nerds: A Smart(er) Social Strategy

By Marc J. Wymar, WebMetro Director of Interactive Media

ADOTAS EXCLUSIVE — What’s your YouTube or MySpace strategy? Are you hopefully engaging your target audience and shouting from your page, “Come write on our wall! While you’re at it, check out a video of our CEO jumping up and down on our products to demonstrate their durability. Feel free to share it with all of your friends! … Ohhh, what’s that you say? You don’t want to be our friend and our overly zealous CEO scares you?” Intelligent online marketers know that social sites present a fresh opportunity to gain exposure, boost credibility and build business. Have you found an effective way to tap into this new frontier?Ever since the emergence of MySpace captured the attention of consumers, a steady barrage of “social” enterprises have swollen to become the barely definable world of social media. These days, you can network at Facebook, meet friends at MySpace, view pictures at Flickr, microblog at Twitter or bundle many of these activities together through social aggregation platforms like Plaxo. The goal, as I understand it, is to share experiences that build interwoven communities of somewhat like-minded people. We can debate whether any of these people have the tolerance to actually interact with many of their “friends” outside the veil of their online personas, but we cannot deny the ability for these ready-made armies to spread the word and make - or break - a product or service.

7/10/2008 Web 2.0 Set to Change the Face of Business

Web 2.0 is best understood by grasping an understanding of the technologies that have created the category. Look no further than social software, which, according to Forrester Research will grow at an annual rate of 43% by 2013. It’s technology that provides an innovative way of communicating, socializing and interacting – across many spectrums.

6/30/2008 World’s Population Embraces Internet and Web 2.0 Technology

Approximately 1.4 billion people worldwide will use the Internet regularly this year, according to IDC's Digital Marketplace Model and Forecast. This is projected to increase by another 30% by 2012. And, these are unique (i.e., individual) users.

6/13/2008 Are Social Networks the New Spam Colonies?

According to a Harris Interactive poll commissioned by Cloudmark, over the past year, over 80% of those who admit to using social networks said they’ve received unsolicited spam. In the social media world, these could come in the form of friend invitations, or other messages received via a user’s network account.

6/12/2008 Blogger Demographics: Who Is Today’s Blogger?

A look at blogger demographics reveals that blogging has gone mainstream. It was bound to happen. Once reserved for the hobby of the quirky and the technologically inclined, blogging is now used by mainstream media outlets and major corporations.

5/31/2008 The Adoption of Web 2.0 Is Almost a “Fait Accompli”

The adoption of Web 2.0 is no longer n the speculation, “what if” stage. It’s moving ahead full steam. And, if you’re not on board, you’re about to be left behind. Social media, in spite of what it seems like, did not happen instantly.

5/22/2008 Blogging Joins “Old Media”, But Not the Way You Think

Almost all traditional media outlets like magazines, newspapers and other media outlets now have a blog. It is often used as a place for its media personalities to showcase a more informal part of their character. Of these outlets, ninety-five of the top 100 newspapers in the U.S. have reporter blogs, and 58 of the top 100 magazines have one. Of these, newspaper reporter blogs are some of the most popular.

4/29/2008 US Consumer Share Customer Service Stories via Social Media

From the antiquated Pony Express to the modern times of social media, consumers share information. This has not changed. And it appears that as the avenues for sharing information grows, so does consumer demand for more of it. Proof?

4/18/2008 Why is User-Generated Content Exploding

In the US, the number of user-generated content creators will climb from an already sizeable 77 million in 2007, to an astounding 108 million in 2012. This is according to market research provider eMarketer.

4/7/2008 Online Social Shoppers Influence Growing

Online social shoppers are growing in influence. Proof? Online social network users are three times more likely to trust the opinions of peers over that of ads, according to the JupiterResearch report “Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape.”

3/28/2008 Social Networks Struggling to Monetize Traffic

For all their popularity social networks are still struggling to monetize their traffic. According to eMarketer’s report, Social Network Marketing: Ad Spending and Usage, spending on social networks is projected to reach $1.6 billion this year.

3/20/2008 High Connection between Online Radio Listeners and Social Networks

Thirty-three million US consumers age 12 and older listen to online radio each week. This is 13% of the US population.

3/12/2008 Social Networks Used by 60% of Wealthy Consumers Online

A 2007 WealthSurvey study by the Luxury Institute showed that wealthy online consumers have embraced online social networks in astounding numbers. The study, entitled “The Wealth and Web 2.0” showed that 33% more of this demographic participated in social networks; up to 60% this year, from 27% in 2007.

3/10/2008 What to Measure in Web 2.0 Technology is Still a Mystery to Many

In the “WAA 2008 Industry Outlook” survey published in January, 500 respondents were asked what areas they wanted to improve most in this year. Almost two-thirds (64%) said they wanted to understand how to measure Web 2.0 technology better.

3/3/2008 Social Media Marketing Is Here to Stay

A new position will soon be created at Internet marketing firms if a recent survey of Internet marketers from TNS Media Intelligence/Cymfony is anything to go by. What is it? How does Social Media Officer, Head of Social Media or Director of Consumer Generated Media sound.

2/13/2008 More Website Owners Using Web 2.0

“Web bling” is on the way. More internet marketers are turning to rich media to increase revenue and enhance end-user experience. What this means is more sites enticing visitors to stay longer, interact and purchase more.

2/5/2008 What Is a Widget and What Exactly Does It Do?

If you build it, they will come has long been proven a fallacy when it comes to Internet marketing. Perhaps nothing illustrates this point more than the proliferation of widgets being created today.

1/24/2008 Marketers are ready to experiment more broadly with social media

It's experiment time for B2B online. Business-to-business (B2B) marketers are still focusing their digital efforts on company Web sites and search engine marketing. But some are finding success using newer channels—particularly online social media—according to several reports released in the latter half of 2007.

1/14/2008 Emphasis on socialization is growing

Old-time sales pros always believed in the importance of face-to-face contact. Now new media is making that contact easier than ever.

Brand Managers: You Can't be a Control Freak in Social Media

By Lydia Chen Shah, Director Marketing Communications

Brand marketers must stop viewing the internet as a dangerous place, fearing the loss of control in messaging due to user-generated content (UGC). To succeed in social media, the control freaks are going to have to let go a little.

<< Previous | Next >> (26-47 of 47 Articles)