Web 2.0

2/4/2011 Social Network Advertising on the Rise While Facebook is the main driver behind ad revenue for social networks, total social network advertising is expected to account for 10.8% of the online market in 2011, according to eMarketer.
9/21/2010 Marketers Focus More on Retention Rather than Acquisition from Social Media Efforts Reported by eMarketer, a July 2010 study by the Direct Marketing Association and COLLOQUY found brand awareness, customer growth, and loyalty are the top objectives of marketers’ social media efforts.
8/2/2010 Time Spent on Social Networks Continues Growing While Email Remains Dominant Activity on Mobile Devices In Nielsen’s latest “What Americans Do Online” report, the study shows Americans spend nearly 25% of their time online on social networks like Facebook, Twitter, and YouTube. This represents a huge 43% increase from the prior year. Online games take the #2 spot for internet time spent and email holds the third most frequent online activity of Americans.
3/5/2010 Is Your Business Leveraging The Peer Influence Pyramid? As the dynamics of social marketing continue to evolve, it is becoming increasingly important for social marketers to carefully identify strategic partners and key influencers online. By targeting the right influencers - those who leverage expertise, authority and a substantial target audience online, marketers can gain important awareness and access for their brands, as well as preference.
12/10/2009 Brand Managers: You Can't be a Control Freak in Social Media Brand marketers must stop viewing the internet as a dangerous place, fearing the loss of control in messaging due to user-generated content (UGC). To succeed in social media, the control freaks are going to have to let go a little.
8/27/2009 Social Media Study Shows Users Becoming More Focused Most of us don’t need a study to know a lot of news and hype exists surrounding the usage of social media and social networks. But as responsible marketers, we do like data to back up our instincts and common knowledge.
7/21/2009 DMA's Social Media Council Releases Social Media Survey A recent study by the Direct Marketing Association finds that roughly 60 percent of those surveyed find online social media networking to be a great way to push brand awareness. On June 10, 2009, the DMA’s Social Media Council (SMC) released the findings of this Social Media Survey, the first one they have ever released. This was released in partnership with HeadMix.
7/21/2009 Most Professional Communicators Don’t Trust Twitter A thought provoking poll by Ragan Communications shows that over 54 percent of professional communicators think that using Twitter for social media marketing is simply a short lived fad destined to eventually lose steam and die out. Currently there is quite a debate going on in the corporate communications field about whether or not investing in Twitter as a communications tool is good for long term goals or whether it is simply another novelty that will die out and be replaced with something new eventually.
7/1/2009 Social Media Quickly Rises to Become a High Priority According to a new study conducted by Forrester Research Inc., 64 percent of retailers currently make investments in social media and networking with another 22 percent planning to follow suit within the next year. An additional study by Internet Retailer shows that 30.5 percent of retailers believe that social networking will perform better than traditional paid search or search engine optimization in 2009.
5/15/2009 Twitter’s Popularity Not a Result of Young Early Adopters While one would expect younger users to be more inclined to take advantage of social media outlets such as Twitter, statistics actually reveal that most of its users happen to be 35 years of age or older. In fact, young adults, aged between 18 and 24, only make up about 10.6 percent of the site’s total users in the United States. Also, according to the research conducted in February by Sarah Radwanick, a blogger for comScore, these younger users are less likely to use it as often than the older users.
4/20/2009 Some Rewards of Social Media Marketing Eighty-eight percent of marketers admit to using some form of social media to increase awareness of their businesses, according to a recent study by Michael Stelzner, sponsored by the Social Media Success Summit 2009. Interestingly enough, 72 percent of those polled stated that they have only been using the marketing method for the past few months or even less. The study was originally conducted in order to learn more about why businesses are using social media marketing in order to promote themselves. One important finding of the study was that the four most widely used tools used in this process were: Twitter, blogs, LinkedIn, and Facebook.
3/2/2009 Listening is the New Marketing When It Comes to Social Media With the surge of Internet’s social networks like MySpace and Facebook, blogs, wikis, forums and video sites like YouTube, anyone who wishes to share their opinion about anything can find a social media outlet that will allow them to state their case. Marketers have become a segment of the population that is paying heed to the public by tapping into these social resources as part of their marketing strategies and tools. In other words, listening is the new speaking.
2/18/2009 Six Myths Of Social Media Debunked The increasing popularity of social media has made it perfectly clear that your business must either adapt or die out. If you have still not begun making use of social media, odds are your competition already has and you are falling dangerously behind. However, before you begin there are a few commonly held myths that need to be debunked.
2/16/2009 User-Generated Content is the Core of Social Media It seems like everyone on the Internet nowadays takes part in user generated content to some extent, whether it’s creating a MySpace profile or uploading videos onto YouTube for example. Even so, there are more consumers of user-generated content than there are creators. This is true of pretty much any form of media since there are usually more spectators than there are those who participate. The distance between the number of creators compared with the number of participators is at least smaller in the case of social media. This is due to the fact that it is so much easier and affordable to produce content for Web sites than it is for traditional media.
2/3/2009 Forrester Projects Which Enterprise Web 2.0 Technologies Will Grow and Which Will Decline Forecasting and Understanding Current Web 2.0 Technologies
1/27/2009 Online Brand Protection: Covering up the Social Stench By Marc J. Wymar, WebMetro Director of Interactive Media The rise of the social side of the Internet has ushered in a time when truly everyone has a voice. Brands, products and people are discussed ad nauseam with very little regard for the imprint being made on a reputation. With relative ease, I can join a discussion and watch my comments rise to prominence.
1/16/2009 Are Social Networks Replacing Email? Some Internet marketing experts are starting to say that many companies are missing the concept that social networks have started replacing email, particularly with Generations Y and Z.
12/17/2008 Social Media Sites a Comfort to Many during Recession In this time of economic uncertainty, many are reaching out – not to friends and family, but to cyber friends on social media sites like Facebook and LinkedIn. What’s the draw of social media during these hard economic times? Why social media and not friends and family? There are several reasons.
10/31/2008 MySpace Courting Small Business Advertisers Got $25. Then you can advertise on MySpace. One small business advertiser reported a 30% jump in sales after investing just $500 in MySpace advertising. Their product received blog buzz and before you know it, site traffic had doubled and sales had jumped. This demonstrates the power of the social networking giant.
10/17/2008 MySpace: Social Network, or Online Portal? That is the Question Officially MySpace can be called the largest social network in the world. It has more than 122 million members, a little more than a third of the U.S. population. However, that’s apparently not good enough. MySpace wants to be king of all social networking. Here’s how it’s going about getting that title.
10/9/2008 Social Media Wanted by Consumers Social media has been embraced by American consumers. Not only has it been embraced, a 2008 Cone Business in Social Media Study found that 93% of Americans believed that a company should have a social media presence.
9/11/2008 Web 2.0 a Blessing and a Curse for Online Banking Banks are looking at implementing Web 2.0 technology to shore up their online offerings, but they approach it cautiously. Some of the immediate benefits Web 2.0 technology offers the online banking sector are increased customer customization and more interactivity. The biggest concern, however, is Internet security, i.e., keeping customer information safe online.
9/8/2008 New Social Network for Shoppers It’s a well-known marketing fact that shoppers act on feedback from friends, family and acquaintances. It works better than any paid advertising. A new social network, TurnTo, aims to capitalize on this fact.
9/2/2008 Online Merchants Plan More -- Social Networking, M-Commerce & Personalization Technology According to a new survey by Internet Retailer, more e-tailers plan to beef up static sites with more interactive technology, eg, videos; consumer feedback and reviews; and mobile shopping ability. Almost 95% of those surveyed thought it important to offer this type of technology to online shoppers, with almost 42% calling it very important.
8/18/2008 Social Networking Goes Corporate Internet marketing experts have concluded that yes, business and socializing do mix. What accounts for this inference?

2/4/2011 Social Network Advertising on the Rise

While Facebook is the main driver behind ad revenue for social networks, total social network advertising is expected to account for 10.8% of the online market in 2011, according to eMarketer.

9/21/2010 Marketers Focus More on Retention Rather than Acquisition from Social Media Efforts

Reported by eMarketer, a July 2010 study by the Direct Marketing Association and COLLOQUY found brand awareness, customer growth, and loyalty are the top objectives of marketers’ social media efforts.

8/2/2010 Time Spent on Social Networks Continues Growing While Email Remains Dominant Activity on Mobile Devices

In Nielsen’s latest “What Americans Do Online” report, the study shows Americans spend nearly 25% of their time online on social networks like Facebook, Twitter, and YouTube. This represents a huge 43% increase from the prior year. Online games take the #2 spot for internet time spent and email holds the third most frequent online activity of Americans.

3/5/2010 Is Your Business Leveraging The Peer Influence Pyramid?

As the dynamics of social marketing continue to evolve, it is becoming increasingly important for social marketers to carefully identify strategic partners and key influencers online. By targeting the right influencers - those who leverage expertise, authority and a substantial target audience online, marketers can gain important awareness and access for their brands, as well as preference.

12/10/2009 Brand Managers: You Can't be a Control Freak in Social Media

Brand marketers must stop viewing the internet as a dangerous place, fearing the loss of control in messaging due to user-generated content (UGC). To succeed in social media, the control freaks are going to have to let go a little.

8/27/2009 Social Media Study Shows Users Becoming More Focused

Most of us don’t need a study to know a lot of news and hype exists surrounding the usage of social media and social networks. But as responsible marketers, we do like data to back up our instincts and common knowledge.

7/21/2009 DMA's Social Media Council Releases Social Media Survey

A recent study by the Direct Marketing Association finds that roughly 60 percent of those surveyed find online social media networking to be a great way to push brand awareness. On June 10, 2009, the DMA’s Social Media Council (SMC) released the findings of this Social Media Survey, the first one they have ever released. This was released in partnership with HeadMix.

7/21/2009 Most Professional Communicators Don’t Trust Twitter

A thought provoking poll by Ragan Communications shows that over 54 percent of professional communicators think that using Twitter for social media marketing is simply a short lived fad destined to eventually lose steam and die out. Currently there is quite a debate going on in the corporate communications field about whether or not investing in Twitter as a communications tool is good for long term goals or whether it is simply another novelty that will die out and be replaced with something new eventually.

7/1/2009 Social Media Quickly Rises to Become a High Priority

According to a new study conducted by Forrester Research Inc., 64 percent of retailers currently make investments in social media and networking with another 22 percent planning to follow suit within the next year. An additional study by Internet Retailer shows that 30.5 percent of retailers believe that social networking will perform better than traditional paid search or search engine optimization in 2009.

5/15/2009 Twitter’s Popularity Not a Result of Young Early Adopters

While one would expect younger users to be more inclined to take advantage of social media outlets such as Twitter, statistics actually reveal that most of its users happen to be 35 years of age or older. In fact, young adults, aged between 18 and 24, only make up about 10.6 percent of the site’s total users in the United States. Also, according to the research conducted in February by Sarah Radwanick, a blogger for comScore, these younger users are less likely to use it as often than the older users.

4/20/2009 Some Rewards of Social Media Marketing

Eighty-eight percent of marketers admit to using some form of social media to increase awareness of their businesses, according to a recent study by Michael Stelzner, sponsored by the Social Media Success Summit 2009. Interestingly enough, 72 percent of those polled stated that they have only been using the marketing method for the past few months or even less. The study was originally conducted in order to learn more about why businesses are using social media marketing in order to promote themselves. One important finding of the study was that the four most widely used tools used in this process were: Twitter, blogs, LinkedIn, and Facebook.

3/2/2009 Listening is the New Marketing When It Comes to Social Media

With the surge of Internet’s social networks like MySpace and Facebook, blogs, wikis, forums and video sites like YouTube, anyone who wishes to share their opinion about anything can find a social media outlet that will allow them to state their case. Marketers have become a segment of the population that is paying heed to the public by tapping into these social resources as part of their marketing strategies and tools. In other words, listening is the new speaking.

2/18/2009 Six Myths Of Social Media Debunked

The increasing popularity of social media has made it perfectly clear that your business must either adapt or die out. If you have still not begun making use of social media, odds are your competition already has and you are falling dangerously behind. However, before you begin there are a few commonly held myths that need to be debunked.

2/16/2009 User-Generated Content is the Core of Social Media

It seems like everyone on the Internet nowadays takes part in user generated content to some extent, whether it’s creating a MySpace profile or uploading videos onto YouTube for example. Even so, there are more consumers of user-generated content than there are creators. This is true of pretty much any form of media since there are usually more spectators than there are those who participate. The distance between the number of creators compared with the number of participators is at least smaller in the case of social media. This is due to the fact that it is so much easier and affordable to produce content for Web sites than it is for traditional media.

2/3/2009 Forrester Projects Which Enterprise Web 2.0 Technologies Will Grow and Which Will Decline

Forecasting and Understanding Current Web 2.0 Technologies

1/27/2009 Online Brand Protection: Covering up the Social Stench

By Marc J. Wymar, WebMetro Director of Interactive Media

The rise of the social side of the Internet has ushered in a time when truly everyone has a voice. Brands, products and people are discussed ad nauseam with very little regard for the imprint being made on a reputation. With relative ease, I can join a discussion and watch my comments rise to prominence.

1/16/2009 Are Social Networks Replacing Email?

Some Internet marketing experts are starting to say that many companies are missing the concept that social networks have started replacing email, particularly with Generations Y and Z.

12/17/2008 Social Media Sites a Comfort to Many during Recession

In this time of economic uncertainty, many are reaching out – not to friends and family, but to cyber friends on social media sites like Facebook and LinkedIn. What’s the draw of social media during these hard economic times? Why social media and not friends and family? There are several reasons.

10/31/2008 MySpace Courting Small Business Advertisers

Got $25. Then you can advertise on MySpace. One small business advertiser reported a 30% jump in sales after investing just $500 in MySpace advertising. Their product received blog buzz and before you know it, site traffic had doubled and sales had jumped. This demonstrates the power of the social networking giant.

10/17/2008 MySpace: Social Network, or Online Portal? That is the Question

Officially MySpace can be called the largest social network in the world. It has more than 122 million members, a little more than a third of the U.S. population. However, that’s apparently not good enough. MySpace wants to be king of all social networking. Here’s how it’s going about getting that title.

10/9/2008 Social Media Wanted by Consumers

Social media has been embraced by American consumers. Not only has it been embraced, a 2008 Cone Business in Social Media Study found that 93% of Americans believed that a company should have a social media presence.

9/11/2008 Web 2.0 a Blessing and a Curse for Online Banking

Banks are looking at implementing Web 2.0 technology to shore up their online offerings, but they approach it cautiously. Some of the immediate benefits Web 2.0 technology offers the online banking sector are increased customer customization and more interactivity. The biggest concern, however, is Internet security, i.e., keeping customer information safe online.

9/8/2008 New Social Network for Shoppers

It’s a well-known marketing fact that shoppers act on feedback from friends, family and acquaintances. It works better than any paid advertising. A new social network, TurnTo, aims to capitalize on this fact.

9/2/2008 Online Merchants Plan More -- Social Networking, M-Commerce & Personalization Technology

According to a new survey by Internet Retailer, more e-tailers plan to beef up static sites with more interactive technology, eg, videos; consumer feedback and reviews; and mobile shopping ability. Almost 95% of those surveyed thought it important to offer this type of technology to online shoppers, with almost 42% calling it very important.

8/18/2008 Social Networking Goes Corporate

Internet marketing experts have concluded that yes, business and socializing do mix. What accounts for this inference?

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