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Web Analytics Services
Understanding and Integrating Web Analytics
Marketers agree there is no shortage of data from web analytics. The headache lies in understanding and integrating data. Furthermore, web analytics isn’t a discipline where most marketers, savvy or less experienced, can become an overnight expert.
Web analytics tools in the marketplace have become increasingly sophisticated as internet marketing has grown in complexity. Without dedicated resources and expertise, web analytics implementation and data digging can easily turn into harrowing experiences.
Proper Implementation
Ensuring web analytics, such as tracking codes, are implemented properly within a campaign bears a tremendous impact on how useful data will be. If the implementation process misses one detail or lacks a quality assurance check, a marketer will be plagued with inaccurate data and attribution problems.
Proper implementation also includes knowing what to track. This involves uncovering obstacles, isolating winning strategies, understanding a website’s visitors and conversion behavior. For web analytics efforts to be effective, a company must be able to identify which key factors make the greatest impact on conversions and ROI.
Mining Web Analytics Data for Valuable Insights
Rather than gathering more comprehensive data, most marketers actually need more knowledge about analyzing the data for business action.
To fully optimize internet marketing campaigns, redesign websites for maximum impact, and forecast properly how media dollars should be allocated for online advertising, advertisers need to take full advantage of the insights available from web analytics.
Web analytics gives advertisers insights into:
- Latency metrics
- Attribution between different types of online medi
- Which site content generates the most revenue
- Which website paths garner the most conversions
- How various customer segments behave online
These are only a handful of the types of insights proper web analytics provides companies and brands that want to dominate the online marketplace.
Using Leading Technology
Being able to execute proper implementation of web analytics and gain sophisticated insights means having some of the internet marketing industry’s best technology available. Without the right technology, data collected may be inaccurate and consequently of little value. Using advanced tools, such as Omniture®, Google Analytics, and WebMetro’s proprietary online marketing technology DSMM Advantage™, is a foundation of web analytics.
Improving Marketing Performance with Web Analytics
It’s not just about the data in web analytics. It’s about the right data – being able to track and analyze the right data for improving ROI and turning visitors into customers.
Our web analytics team has expertise in Omniture web analytics and Google Analytics. In addition, our DSMM Advantage™ provides several advanced reporting features for web analytics managment. The information provided by the tools help our team with the continuous process of testing, measuring, and evolving our client’s internet marketing campaigns.
Are you ready to really take advantage of web analytics? Call us at 866.922.4632 to learn more about WebMetro’s web analytics services.
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