Internet figures positive for US and Europe

09/13/2000

over 51 million households connected,

The latest findings from NetValue show that 30.8 percent of the UK population are connected to the Internet, representing 7.3 million households.

Germany is next with 24.7 percent (8.5 million households), followed by France with 16.6 percent (4 million online households).

Users across all measured countries are connected to the Internet for 10.2 days per month on average, though this is slightly less than the average US user who is connected 11.9 days per month.

Women accounted for a massive 40.5 percent of Internet users in the UK in July, while they represented 34.8 percent in Germany and 37.4 percent in France.

Women also outperform men in the US, with women spending 32 percent more time surfing the Web than men do over the past three months.

Other findings from the NetValue report show that the top global brands such as AOL, Microsoft, and Yahoo reach more than 50 percent of users across the regions monitored for the report.

Another report by Nielsen Netratings was also released this week.

It highlights the fact that although the UK leads in terms of Internet access via home PCs, the Scandinavian countries such as Denmark, Norway, and Sweden lead Europe in terms of overall Internet access from multiple locations (work and home).

Source: NUA Internet Surveys

Date of Article: September 7, 2000

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