Sports and apparel sites beat web traffic

09/19/2000

Apparel and sports sites topped the website hit list

As consumers bought goods from online storefronts for the back-to-school season, clothing sites made the number one position, with traffic increasing by nearly 10 percent from July to August.

Sports sites also experienced traffic increases of almost 6 percent, with football, baseball, and golf fans descending on these sites to check news updates.

Sites that experienced a decline in traffic were travel (down 10 percent from July figures), toys, games, and entertainment sites. Travel sites also had lower traffic numbers, due to the winding down of the summer holiday season.

The top five web properties (for at-home and at-work web users) for August were AOL websites (63,708 unique visitors), Yahoo! (59,162), MSN (47,506), Microsoft (44,519), and Lycos Network (33,950). The report notes that a property is defined as a consolidation of multiple domains and URLs owned by a single entity.

Source: NUA Internet Surveys

Date of Article: September 18, 2000

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