WebMetro

Omniture Web Analytics: Taking Data Mining to the Next Level

Online marketing is becoming more sophisticated as the number of ways web surfers interact online grows. There’s video, mobile phones and social media. In order to stay competitive, companies must extensively mine data to understand what consumers want and need. At WebMetro, we leverage the power of an industry leader, Omniture web analytics, to help clients achieve this objective.

Omniture web analytics tools take customer data mining to the next level. How? – By going a step beyond traditional Web-based interactions to include mobile, video and social networking. In essence, it can centralize customer interactions across the various online channels. This way, no matter how consumers choose to interact online, Omniture web analytics tools can capture and measure it.

Omniture Web Analytics: An Overview of SiteCatalyst

Following is a brief overview of the popular Omniture web analytics tool, SiteCatalyst, and how we use it to help you get better results from your online marketing initiatives.

With SiteCatalyst, you can synthesize and parse data from various mediums all in one place. For example:

Need to know how to better interact with mobile visitors? SiteCatalyst can tell you the device capability of these prospects, so you can better tailor your marketing initiatives.

Want to know more about how to better capitalize on the increasing popularity of video? This Omniture web analytics tool provides eleven different video optimization reports. You can track video across the popular video sharing sites, see which portions were viewed most often and even set your own visitor segmentation rules.

Omniture Web Analytics Tools: Exceeding Client Expectations

One of the reasons WebMetro has been able to exceed client expectations in, for example, pay per click campaigns and video marketing is because of the insights gained from Omniture web analytics tools like SiteCatalyst.

To learn more about our web analytics offering and how we can help you succeed in the online marketplace, call us toll free at 866.922.4632 or simply complete the quick form and one of our experts will contact you.