| 10/3/2008 |
Banners: Back from the Dead by Marc Wymar |
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ADOTAS EXCLUSIVE — When I founded my web design shop in 1995, and throughout the first several years of my involvement in the industry, expensive banner buys on Yahoo were essentially the definition of online marketing. Completely unaccountable and opaque, it was either spend major dollars promoting your sock puppet or sit on the sidelines and scratch your head. Direct marketing dollars kept the post office busy while a new model emerged. That model, starting with GoTo.com, provided direct response marketers with a platform that ultimately would bring us full circle and allow banners to once again ride high. |
| 10/1/2008 |
Attracting shoppers |
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Online display ads can pull potential customers to an e-retailer’s site—especially when the ads are targeted
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| 9/15/2008 |
AT&T Defends Ad Targeting |
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Mobile advertising is becoming more popular, and AT&T is taking full advantage of it. The company set a precedent by strongly defending its tracking of user browsing behavior across its network. Its argument basically rests on its contention that it can dramatically improve user experience, according to a New York Times article. |
| 9/2/2008 |
Google’s Chrome Web Browser Released in Beta |
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Google recently launched its newest toy – the Chrome web browser. Touted as a way to better support more sophisticated web applications like online video and social network communications, it was released in beta.
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| 8/21/2008 |
Web Display Ads Growing by 20% per Year |
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Spending on interactive marketing is projected to increase by 25% per year through 2012 according to the most recent report from Forrester Research. In hard numbers, this equals $8.2 billion by the end of 2008. |
| 8/8/2008 |
Global Ad Spending Online Expected to Increase |
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According to a recently released report by ZenithOptimedia, the identical factors that will decrease ad spending among North American and European marketers will cause an increase in global online ad spending. |
| 7/18/2008 |
Shoppers Save Gas: Buying by the Click Instead of the Key |
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The keyboard has become the car key of choice for many Americans when it comes to shopping. This means a trip to the mall means more than a splurge on a purchase, but a splurge on gas as well. |
| 6/23/2008 |
ROI Needed: Offline Companies Please Apply |
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By Marc J. Wymar, WebMetro Director of Interactive Media
ADOTAS EXCLUSIVE — Online and offline direct marketers have been awkwardly servicing the same clients for a long time. As they both look for ways to protect client rosters and gain new share, the need for symbiosis becomes paramount. Should online agencies build partnerships to demonstrate a true appreciation for all channels? Should traditional direct marketers try and bring online marketing in-house? From the client’s perspective, you better get it right, because the potential to alienate lucrative opportunities looms large. |
| 6/20/2008 |
Branding and Direct Sales Lead Objectives for SEM Advertisers |
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According to the Search Engine Marketing Professional Organization's (SEMPO) 2007 State of the Market survey, advertisers had two clear objectives in mind when spending money online: i) branding (61%); and ii) direct sales. |
| 5/30/2008 |
Local Web Ad Spending to Hit $13 Billion in 2008, up 50 Percent |
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In its report, What Local Media Web Sites Earn: 2008 Survey, Borrell Associates’ reports that local online ad spending is increasing at a rate of 50 percent. If it keeps going at this rate, it will hit $13 billion this year. {Source: What Local Media Web Sites Earn: 2008 Survey]. |
| 5/19/2008 |
Online Search Ads Faring Better Than Expensive Displays |
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Media companies looking to expand their advertising revenues through online display advertising may have to rethink those plans. Overall, rates for online ads bought through advertising networks fell 23 percent from March through April. |
| 5/7/2008 |
Google Moving Graphically into the Future: Beyond Text to Display Ads |
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Search engine giant Google may start running display ads alongside Internet searches for photos. This move could move its business graphically into the future; getting further away from it’s bread-and-butter text-based ad revenue system. |
| 4/22/2008 |
Almost Half of U.S. Adults Have Broadband at Home |
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Almost half (49%) of U.S. adults have high-speed Internet access at home, according to a study by Scarborough Research. That’s 112 million wired persons. |
| 4/21/2008 |
Making Your Online Marketing Budget Work for you |
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Regardless of your budget, website owners and marketers have an abundance of resources available when it comes to Search Engine Marketing (SEM). Maneuvering through those resources and determining what aptly works for your company is the tricky part. |
| 4/14/2008 |
Online Banking Maturing |
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Online banking is maturing, which means customer service is taking center stage for users of this technology. The April 2008 comScore Online Banking Report, had some surprising findings for banks, and other financial institutions who want to reach – and retain – customers online. |
| 3/31/2008 |
Internet Spending Rose the Most in 2007 Advertising Spending |
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According to The Nielsen Company, overall advertising spending rose 0.6% in 2007 over the previous year. And, the Internet saw the biggest increase of any media category, rising almost 19% during this period. |
| 3/25/2008 |
Financial Services Spend the Most on Direct Marketing in America |
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The financial services industry, which encompasses banks, credit institutions and myriad of financial service offerings, spent the most on direct marketing in America in 2007. |
| 2/26/2008 |
Consumer Privacy Guidelines for Behavioral Advertising Adopted by IAB |
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Guidelines to protect consumer privacy in behavioral advertising have been adopted by the Interactive Advertising Bureau (IAB). Recently approved by the agency’s board of directors, they are scheduled to be presented to the FTC by the end of the month. |
| 1/30/2008 |
Search spending projected to nearly double in 2011 |
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eMarketer estimates that over $8.6 billion was spent on search engine advertising in 2007.
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| 1/28/2008 |
Can Your Internet Marketing Stand the Test of a Recession? |
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If we start with the premise that a recession is characterized by a lower capacity or willingness of people to purchase products and/or services, then we can logically assume that no matter how hard you try to improve ROAI (Return on Advertisement Investment) your sales will still trend downwards because less people are shopping. |
| 1/22/2008 |
Travelers visit online agencies when planning travel |
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Although travel companies are working to make their web sites stickier, 91% of travelers still visit multiple web sites when planning a trip, according to the PhocusWright Travel 2.0 Consumer Technology Survey. Comparing prices was cited by 95% of travelers as the reason for visiting multiple web sites. |
| 1/16/2008 |
Survey says Ad execs will increase their online ad budgets |
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Advertising executives surveyed are largely bearish on ad spending in the next six months, according to an Advertiser Perceptions study conducted in October and November 2007 and cited in a January 2008 MediaPost article. |
| 11/12/2007 |
Increase in total ad spending in Spanish-language media |
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Total ad spending in Spanish-language media for the first half of 2007 reached $2.87 billion, up 2.3% over the same period last year, according to Nielsen Monitor-Plus. Spending increased in all Spanish-language media types tracked by Nielsen, except local newspapers. |
| 10/16/2007 |
Some consumers say they will do 75% or more of their holiday shopping online |
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Despite economic uncertainty, U.S. consumers will spend 21% more online from Thanksgiving to Christmas than they did during the holiday period last year, Forrester Research predicts in a forecast released today. While that would be slightly less than the 23% increase in online holiday spending in 2006 over 2005, it figures to be far better than growth in store sales as the National Retail Federation predicts overall holiday retail sales will grow only 4% this year.
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| 10/12/2007 |
Search Engine Marketing will remain largest category according to study |
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Interactive marketing spending in the U.S. will grow at a 27% annual rate from 2007 to 2012, with the fastest growth coming in online video ads and such emerging marketing vehicles as social media, widgets, mobile and gaming, Forrester Research predicts in a new report. |
| 9/17/2007 |
Women expect more from their retail experience |
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A study by Fizzback claims that men are nearly 22% more likely to give positive feedback on a service, product or retail experience than women. |
| 9/10/2007 |
Data demonstrates that many businesses are unable to conduct transactions |
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Nearly 97% of small-business owners expect their e-commerce revenue to stay the same or increase during the next one to two years, according to a Small Business Research Board study. Business Today magazine co-sponsored the study. |
| 8/29/2007 |
Many Companies are not convinced that blogging works |
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But business blogging is different from other parts of a firm's Web presence, and companies may have good reason to think twice before pouring out their corporate souls online.
For one, although WebTrends seemed bullish on the idea of business blogging, less than three in 10 UK marketers surveyed were satisfied with blogging's results. More than one-quarter were dissatisfied, and the remaining respondents were neutral. Many companies aren't blogging because they are not convinced it works.
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| 8/10/2007 |
Survey says Text messaging seems to be popular for personal matters not advertising |
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More than two-thirds—69%—of consumers 18 to 30 years old send as many as 10 text messages a day via their cell phones. |
| 8/9/2007 |
Study cites concerns about global payments |
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When U.S. online merchants were asked to name their biggest concern about accepting global payments, the largest group, or 40%, cited managing fraud,
CyberSource Corp. says in a recent study. |
| 8/9/2007 |
Hard Drives growing due to MP3's |
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Nearly four in 10 US computers had at least 70 GB of hard drive space in April 2007, up from 33% in January 2007, according to comScore's initial TechMetrix survey. |
| 8/2/2007 |
New survey says online credit card chargeback rates are declining |
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Credit card chargeback rates are declining among online retailers, although retailers’ efforts to fight fraud are becoming more expensive, says a survey of 1,950 online merchants by preCharge Risk Management Solutions, a developer of online payment risk management services. 78% of respondents reported a lower chargeback rate this year than in prior years. At the same time, 46% of consumer challenges of a charge were given automatic refunds in an effort to avoid the expense and potential damage to merchant standing that a chargeback creates. |
| 8/2/2007 |
Green teens have potential in the online marketing arena |
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“Green” is not only an attitude but also one of the latest marketing strategies, and now JupiterReseach Inc. has quantified the green opportunity with online teens. While 38% of all online 13- to 17-year-olds surveyed in a recent Jupiter study express at least some concern for the environment, 15% are hardcore “green.” |
| 8/1/2007 |
What are college students doing online? |
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The most wired generation yet. Of the 18 million US college students heading back to campus this fall, 17.1 million, or 95% of them, use the Internet at least once a month. |
| 8/1/2007 |
Vet services spending reaches $9.8 billion annually |
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US pet owners will spend $52 billion on their pets in 2009, up from the current $41 billion, according to Packaged Facts data cited in an August 2007 BusinessWeek article.
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| 7/31/2007 |
Will TV advertising shift to Online Advertising? |
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"Talk of TV's short-term demise is premature," says Ben Macklin, eMarketer Senior Analyst and the author of the new report, US TV Trends: The Impact of DVRs, VOD and the Web. "Yet it is equally shortsighted to think that the traditional TV model will not change significantly over the next decade." |
| 7/10/2007 |
Biggest goal of viral marketers was to increase brand awareness |
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Of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. And they have lofty goals for it. |
| 7/5/2007 |
Study shows users who bank online banking spend more when shopping online |
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Heavy US online banking users spend a third more when buying online than those who do not bank online, according to a MODASolutions-commissioned study. |
| 7/3/2007 |
Increasing Trust online will result in increased online spending |
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Over a third of US consumers do not use payment cards to buy from unfamiliar Web sites because of security concerns, according to the Ponemon Institute and Vontu's "2007 Consumer Survey on Data Security." The study covered a range of privacy and security concerns. |
| 6/29/2007 |
Women surveyed buy online to save time |
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One woman in 10 shops online for makeup, skin care products and fragrances, according to a survey by The NPD Group Inc. While only 4% of online products are sold online, NPD says it is one of the fastest-growing channels for beauty products. |
| 6/28/2007 |
Study shows Consumers who search online spend more |
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Consumers who search online for digital cameras and TVs spend 10% more when making their purchase in-store than consumers who don’t search online, according to a new study |
| 6/27/2007 |
Major online buying categories for Women |
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Women visit fewer sites to learn what they want. Over half of US female Internet users ages 25 and older say the Internet is their main research source for checking out potential product purchases, according to Burst Media's "Online Insight" report, published June 2007. |
| 6/20/2007 |
UK Hotels & Restaurants online marketing efforts |
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Nearly half of UK consumers who use the Internet to research travel decide not to book a hotel because of a negative online review, according to American Express' "Hospitality Monitor 2007" report, conducted by Loudhouse Research. |
| 6/7/2007 |
Online retail sales growing faster than offline sales |
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With online retail sales growing much faster than offline sales, Internet retailing and technology will be hot categories for merger and acquisition activity in the next few years, says Citigroup analyst Mark S. Mahaney. |
| 5/15/2007 |
Personal Web surfing trumped TV viewing |
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Broadband users spend almost half their spare time in a typical weekday online, according to Media-Screen's "Netpop|Play" report. |
| 5/10/2007 |
Web will see a spike in auto ad spending |
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Auto advertising growth overall is slowing, but a new report shows auto manufacturers, franchises, dealers and private sellers will continue to increase online spending, projected to go beyond $4.2 billion by 2011. The Borrell Associates report, released yesterday, shows video and paid search advertising will attract 76 percent of local online dollars from auto advertisers by 2012. Print newspapers, magazines and direct mail are among the media expected to bear the brunt of the online auto ad shift. |
| 4/18/2007 |
Email unique open rate decreased -Marketing |
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UK residents are getting more sales-oriented e-mails than ever, but according to the "National Email Benchmarking Survey" from the UK's Direct Marketing Association (DMA), they are opening fewer of them. |
| 4/17/2007 |
On-The-Spot Online Shopping-Online Marketing |
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As cell phones become more common as tools for online shopping, one way to spur such usage will be through outdoor advertising tied to site content designed for mobile commerce, James Connell, director of e-commerce, digital marketing and new media at apparel retailer Roots Canada Ltd., tells Internet Retailer. “I definitely see cell phone shopping as a trend,” he says. |
| 4/4/2007 |
Online Spending Increasing in Australia |
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According to a survey from eMitch and Roy Morgan Research, this year major Australian advertisers plan to spend 22% of their total advertising dollars online. That is up from 16% in 2006. |
| 4/3/2007 |
Members of retailer loyalty programs tend to spend more |
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Members of retailer loyalty programs tend to spend more and shop across more channels, according to "The Loyalty Effect: Retail Loyalty/Reward Programs' Impact on the 2006 Holiday Season" published by Epsilon. The report calls for retailers to begin loyalty membership campaigns early in the year and build toward the holiday in the fall.
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| 3/30/2007 |
Internet users are searching for Health Care information-Online Marketing |
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Searching for health care information is one of the top reasons people use the Internet today. But getting health information seekers to also buy health care products online is a challenge as big as the potential market, experts say. |
| 2/13/2007 |
Newspaper Website Traffic over 20% Increase –Online Marketing |
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Newspapers may be losing readers offline, but online it's another story. According to figures released by Nielsen//NetRatings, compiled for the Newspaper Association of America (NAA), the average unique audience for newspaper Web sites increased 22% last year.
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| 2/2/2007 |
Best-performing online advertising technique was - Paid Search |
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Online marketers rated what tactics worked best -and worst - in 2006 and those that they plan to focus on, and spend money on, this year, writes eMarketer, citing a yearend 2006 study by MarketingSherpa and ad:tech |
| 1/5/2007 |
Online customers are revitalizing the music industry – Online Spending |
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At one point not so very long ago, music executives thought that digital downloading would be their death knell, and they were locked in legal battles from coast to coast to stop the practice.
But things change.
In much the same way as the movie industry learned to love VCRs (and now DVD players), the music industry is adapting to digital music downloading.
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| 12/20/2006 |
Record Online Sales |
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First, the one-day record for US online retail sales was set on Cyber Monday 2006, November 27, when sales reached $608 million.
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| 12/15/2006 |
Consumers willing to increase online spending for bargains |
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According to the "Consumer Internet Barometer," produced by the Conference Board and TNS, consumers are willing to spend more for the holidays, but only if retailers offer free shipping and exclusive online incentives.
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| 12/15/2006 |
Online Shopping, Online Shopping, Online Spending |
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As broadband Internet access spreads into homes, a debate has emerged as to when consumers shop online and whether work is still the preferred shopping venue. The latest to weigh in with stats is Mountain View, CA-based payments processor CyberSource Corp. Its verdict: Consumers like to shop from work, but a subtle shift to near-24-hour shopping is taking place. |
| 8/22/2006 |
For the Fifth Consecutive Year Google Leads All Web Sites In e-Business Report |
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For the fifth consecutive year Google leads all web sites in the e-business report of the American Customer Satisfaction Index. Yahoo dropped four points into a battle for second with MSN and AOL. |
| 7/7/2006 |
Online Marketing - Shoppers Have One Foot in Offline Stores |
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Some 68 percent of online shoppers say store locators are one of the most helpful features of retail websites - which makes sense, considering 37 percent of shoppers have browsed online and then bought in a physical store, 32 percent prefer to touch a product before buying, and 44 percent are wary using credit cards online, writes Internet Retailer, citing a new study from J.C. Williams Group, the E-Tailing Group and Start Sampling. |
| 6/27/2006 |
64% of small retailers improved data security in past 12 months, Visa says |
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Nearly two-thirds (64%) of small retailers have taken steps to improve the security of customers` personal information, including credit and debit card data, over the last 12 months, according to a new survey from Visa USA and the U.S. Chamber of Commerce. However, only 63% said they rarely, if ever, worry about securing customer data |
| 6/19/2006 |
Newspaper web site users buy more online than average users, says new study |
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The Internet has created many competitors to newspapers, not only in delivering the news but in advertising as well. |
| 6/19/2006 |
Study lists the world`s top 20 web sites - Online Marketing |
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Search engines, brand names and delivery services companies dot what Byte Level Research says are the top 20 web sites in the world. |
| 6/15/2006 |
Internet Marketing - End Is Near for Home Telephone in Europe |
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Voice over internet protocol (VOIP) technology will help bring about the end of the traditional home telephone as the appeal of new fixed-mobile telephone services grows in Europe, according to JupiterResearch, which reports that some 27 percent of Western European* consumers are already interested in regularly using their mobile phone in place of their home telephone, and VOIP will increase that proportion, Jupiter says.
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| 6/15/2006 |
Discover sets up merchant advisory council for online fraud issues |
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Discover Network, issuer of the Discover card, has set up a merchant advisory council to identify and address payments industry issues, including online security and fraud, merchant support and new payment technologies.
WebMetro Online Marketing - - - |
| 6/13/2006 |
eMail Marketing - Worm Wiggles Way into Yahoo Emails |
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Symantec has identified a new JavaScript worm that exploits a vulnerability in Yahoo's web-based email to infect users' machines when they merely open an email message - without even opening an attachment, reports IT Wire. The JS.Yamanner@m worm spreads itself to the user's Yahoo email contacts, but only those with @yahoo.com or @yahoogroups.com are affected.
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| 6/9/2006 |
Yahoo launches beta version of web-based photo sharing site - Online marketing |
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Yahoo Photos, an online photo sharing site, has beta-launched a web-based product that offers desktop functionality, including drag-and-drop organization, tagging, comments and advanced search capabilities. |
| 6/9/2006 |
House Passes Pro-Telco Bill, Rejects Net Neutrality |
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By a more than three-to-one margin (321 to 101), the House of Representatives on Thursday passed telecommunications legislation that for the most part corresponds with the agenda of the largest telephone companies, writes the New York Times.
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| 6/8/2006 |
Father's Day Spending - Internet Marketing |
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It's no Mother's Day, but retailers can anticipate a boost. |
| 6/7/2006 |
Online Marketing - Jumping On the Broadband Bandwagon |
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A new report from Pew Research, "Home Broadband Adoption: 2006," shows that broadband growth in the US resumed its sharp upward trajectory in 2005, after being slightly sluggish in 2004. |
| 6/7/2006 |
180solutions, Hotbar Merge; Become Zango |
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Oft-controversial adware firm 180solutions has acquired Hotbar, which distributes electronic wallpaper, emoticons and other content via a toolbar, and the merged company will be renamed Zango, after the 180solutions consumer brand, reports the Seattle Times |
| 6/2/2006 |
Broadband Market Still Poised for Growth |
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Despite talk of a slowdown in broadband adoption in 2005, high-speed Internet access reaches 60 percent of U.S. households. According to "Broadband Access and Services in the Home 2006," a report released by Leichtman Research Group, the market can expect continued growth. |
| 6/1/2006 |
Poll Shows 77% of US Adults Are Now Online - Internet Marketing |
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Ceiling? What ceiling?
A number of analysts and pundits have said that the US Internet population has peaked, that due to socio-economic factors the proportion of users to non-users really cannot increase. But according to new a Harris Interactive poll, they are wrong.
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| 5/31/2006 |
Online Ad Spend Nears $4B in Q1 - Online Marketing |
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Online ad revenues soared to a record $3.9 billion last quarter, according to a report released jointly by the Interactive Advertising Bureau (IAB) and the New Media Group of PricewaterhouseCoopers (PwC). |
| 5/19/2006 |
Website Marketing- Industrial Suppliers Lack Web Presence |
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Buyers of industrial equipment and services look to the Web to source goods, but the distributors they want to locate are slow to build an online presence. That's according to a survey conducted by GlobalSpec, a vertical search engine for the engineering, industrial and technical communities |
| 5/17/2006 |
Small Businesses Going Online to Reach Local Customers |
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While the Yellow Pages still serves as the most commonly used advertising outlet by small and midsize businesses, smaller companies are increasingly following bigger companies' move to the web to connect potential local customers with bricks-and-mortar businesses, writes the Los Angeles Times (via MediaBuyerPlanner).
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| 5/15/2006 |
Jewelry Sales Sparkle Online |
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Diamonds too precious for the Internet? Not any more it seems. |
| 5/12/2006 |
A majority of U.S. online teens have shopped on the web, Forrester says |
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86% of U.S. online consumers ages 18 to 21 and 52% of teens under 18 have shopped online, according to a new study from Forrester Research. Older teens had more spending power |
| 5/9/2006 |
Newspaper Print Circs Drop, Online Readers Increase |
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While newspaper circulation dropped 2.5 percent in the six-month period ended March 31, newspaper websites had an eight percent increase in viewers for the first quarter of 2006, according to the Newspaper Association of America's analysis of data released yesterday by the Audit Bureau of Circulations, writes the Associated Press (via MediaBuyerPlanner). Also, data from Nielsen/NetRatings found that an average 56 million people used newspaper websites in the period, representing 37 percent of all online access for the period, said the NAA.
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| 5/5/2006 |
AOL: Free Phone Numbers for AIM and a Rival to MySpace |
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AOL will offer its 41 million instant messaging users free phone numbers in 50 metro areas, allowing others using regular phones to call them while they are online, writes the New York Times. Time Warner unit AOL also plans to introduce AIM Pages, a social-networking effort designed to compete with MySpace.com. AOL plans to profit from advertisements and outbound calling charges and additional services, like ring tones and call forwarding.
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| 5/2/2006 |
Pipers Agree to Apple's Price for Music Downloads |
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After months of haggling, Apple has renewed contracts with the four largest music companies to sell songs through its iTunes store at 99 cents each, despite the music industry's efforts to institute a variable pricing model, reports the Financial Times. It was a defeat for the music industry's big four: Universal, Warner Music, EMI and Sony BMG. "The labels need Apple too much right now," one record executive is quoted as saying.
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| 5/1/2006 |
MSN Ad Growth Trails Online Advertising Market |
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Microsoft's fiscal year third quarter ad revenue at MSN trailed overall growth in online advertising, totaling $357 million, a 7 percent increase from 2005 - compared with 80 percent rise in ad revenue at Google and 36 percent at Yahoo, writes AdWeek. Microsoft blamed the results on its current migration from Yahoo-provided search ads to those from MSN's adCenter.
|
| 4/28/2006 |
Canadian Online Sales Hit a New High |
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The numbers are very good, but they could be even better. |
| 4/25/2006 |
Online Advertising Revenues Hit a Record High |
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The final numbers are in for 2005, and they are good, very good. |
| 4/24/2006 |
Internet users in Germany are enthusiastic online shoppers. |
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According to ENIGMA GfK's "Online Shopping Survey," the number of online buyers in Germany rose by 7% in 2005 to reach 26.9 million. |
| 4/24/2006 |
Catalogs Continue to Shift Online |
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It may not seem like it as you pull all those bulky catalogs out of your mailbox, but the catalog business is moving online. |
| 4/21/2006 |
Prospect of high gas prices could push consumers to shop more online |
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The high price of oil and the higher gasoline prices that it portends are once again prompting consumers to say they |
| 4/14/2006 |
Targeting Baby Boomers - Online Marketing |
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Madison Avenue has long considered consumers ages 18 to 49 to be the target of choice, but that may be changing. |
| 4/13/2006 |
20% of the online population use public wi-fi |
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Adoption of public wi-fi grew from 14% to 20% of the online population between 2004 and 2005, but 58% of online consumers use public hot spots only when they are free, according to a new study from JupiterResearch. |
| 4/12/2006 |
US Gadget Frenzy - Online marketing |
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Figures from the Consumer Electronics Association (CEA) indicate that consumer electronics (CE) products are more prevalent than ever. |
| 4/7/2006 |
Online Marketing - Visits increase at 9 of top 10 computer hardware sites |
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Nine of the top 10 hardware manufacturers sites experienced an increase in visits in February, led by Sun Microsystems, where visits rose 122% to 4 million from 1.8 million a year earlier, according to Nielsen/NetRatings. |
| 4/5/2006 |
Early Summer for Travel Service Providers |
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Pack the kids, round up the bags, we're off... |
| 4/3/2006 |
UK Online Ad Explosion |
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There is no British stodginess about online advertising in the UK. |
| 3/29/2006 |
Online Marketing - U.K. Online Ad Spend Skyrockets |
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Online ad spending in the U.K. leapt 66 percent to £1.4 billion (about $2.4 billion) in 2005, according to new figures from the Interactive Advertising Bureau UK (IAB UK).
|
| 3/25/2006 |
It's Official: US Ad Spending Is Up |
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It is now unanimous. 2005 was a very good year for US ad spending, and particularly good for online, Spanish-language and cable advertising. |
| 3/17/2006 |
Online Marketing - Tax Time Online |
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According to a new report from the Conference Board, this year more consumers than ever are filing their taxes online, and more of them are using do-it-yourself tax software to do it. |
| 3/15/2006 |
Microsoft: Web's Largest Advertising Network in Works, Ad Testing Begins |
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Microsoft today announced that it has begun testing online display advertisements across Microsoft Office Live, Windows Live Mail and MSN Spaces, including ads from global companies Coca-Cola Brazil, JCPenney and Monster Worldwide. |
| 3/6/2006 |
Online spending up 11% for week ending Feb. 12 |
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The torrid pace of 2006s online spending growth has cooled in the past couple of weeks, with online sales up 11% in the sixth week of the year over a year ago, reaching $1.74 billion for the week ending Feb. 12 from $1.56 billion a year earlier, comScore Networks Inc. reports. |
| 3/1/2006 |
Internet Marketing - Top 50 retail categories vary in January load speed |
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In January Top 50 apparel retailers offered the quickest high broadband access (5.3 seconds), followed by consumer product sites (5.38 seconds) and specialty retailers (5.47 seconds). The Gomez measurement of the webs Top 50 retail sites in January also reveals it took almost a full second more to access a computer and electronics site (6.26 seconds) and a mass merchant site (6.29 seconds). |
| 2/24/2006 |
AOL goes on the offensive to clear up the… |
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It |
| 2/23/2006 |
Disney to lose catalog and take its direct business completely online |
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In a move that counters the going conventional wisdom that paper catalogs are a key driver of online sales for multi-channel merchants, the Walt Disney Co. says it will drop its last paper catalog in April and put its direct-to-consumer sales completely online. |
Pay per Click Advertising
