We’ve observed closely Google crack down on offenders challenging webmaster guidelines and penalize websites implementing questionable SEO practices by banning them from the Search Engine Results Pages (SERPs). Example: Certain types of link purchases can get you in SEO trouble with big G.Have you experimented with something that raised an eyebrow? Did you land yourself in Google Jail?
Yes, SEO brings your website increased online visibility, traffic, leads, and sales. But that’s not all. SEO in the form of reputation management can you provide you with online brand protection. This form of SEO is gaining popularity with companies of all sizes and across industries. Unfortunately, brands who seek online reputation management often realize the need when it’s too late. Our Director of SEO John McCarthy shares his most recent reputation management experience when a PR agency called in panic mode on a Friday afternoon in
Defusing an SEO Bomb After it Goes Off.
Meta tags, site architecture, links, directories. Where does content fit in all this? What role does content have in SEO? We’re not just talking about any old content. Quality content, optimized for the search engines and appealing to a brand’s target audience, can make a dramatic impact on a website’s SEO results. Find out some of the critical factors for making your content enticing for the search engines and for increasing your bottom line in the article Situation Wanted: Quality Content for SEO Success.
Attribution is one of the hottest topics in SEM and Interactive Marketing. Assigning value to your paid search keywords is not as easy as it once was, especially considering the fact that many conversions are a result of more than one search term. Our VP of eMarketing Michael Behrens will provide attendees of PPC Summit insights about Proper Attribution and the Complexities of Measurement at PPC Summit Los Angeles, held September 23-24. Find out more on our Events page about PPC Summit.
Are you heading to the annual DMA conference in October in San Diego? DMA is the global event for integrated marketing. This year, WebMetro will lead a session on “Online Video for Conversions, Engagement, and Reach” along with a round table on B2B Search. Our team will also have a booth in the exhibit hall. Of course, we’d love to see you there, to learn more about your internet marketing goals, and to help you achieve your business goals. Find out more on our Events page about DMA09.
Fast track your AdWords campaigns by learning from respected pay per click advertising authorities like WebMetro’s VP of eMarketing Michael Behrens at the AdWords Advantage Online Summit. This is the first ever online training summit of its kind, featuring specifically pay per click strategies and techniques for dramatic improvement of advertisers’ AdWords campaigns. Thirteen in-depth online sessions will be held from October 13 – October 29 (updated). Find out more on our Events page about AdWords Advantage.