Google Sitelinks has received some heat from various marketers that believe the AdWords feature of including additional links in a paid search listing is more of a monetary gift for Google than real benefits for online advertisers. However, we have helped clients use Sitelinks to drive more traffic for less total ad dollars. Read our blog to find out how advertisers can capitalize on Google Sitelinks.
It's about time Google launched Search Funnels to track assisted conversions. Find out how the new AdWords feature Search Funnels stacks up in the quest for proper search marketing attribution.
Figuring out which digital marketing buckets get a piece of the budget can be tricky for any company when there are so many types of strategies. SEO Director John McCarthy compares a secret salsa recipe to the best digital marketing mix.
From a recent campaign audit, John McCarthy shares the impact of a 301 redirect and advises when a 301 doesn't make good SEO sense. Read the article To 301 or Not to 301.
For the third consecutive year, WebMetro has been honored by BtoB magazine as a Top Interactive Agency. It is an honor we're excited to receive. Thank you to all our clients and business partners for helping make WebMetro a Top Interactive Agency!