Home > What We Do > Web Design & DevelopmentWeb Design and Development
Designed to Meet Business Objectives
The WebMetro team has designed and developed websites for clients in various categories, such as travel, education, B2B, technology, and retail. Our web designs have won awards for creative excellence and our developers are experienced in a range of the latest programming skills. Our ability to provide integrated internet marketing services such as search engine optimization ensures the websites we design and develop are ultimately focused on increasing our clients’ ROI and meeting business objectives.
Effective, Marketing-Focused Website Design and Development
Website design and development is more than just graphics and layouts appealing to the eye. It’s about usability, scrutinizing web analytics data, integrating search engine optimization best practices, implementing the right content management system, clear call-to-actions, compelling content, messaging, and ultimately results.
Our web design and development services aren’t just focused on the aesthetics of a site. We concentrate on achieving business goals such as increased conversions and greater average order values. In addition to understanding a client’s branding needs, we incorporate and consider:
Analytics-Driven Approach
Especially important in any web redesign project where important information such as traffic patterns, conversion and fallout paths, and most popular pages is available for analysis, recommendations resulting from web analytics become key drivers for site enhancements and usability upgrades.
Importance of SEO in Web Design & Development
Too often we encounter companies who have embarked on or just completed a website redesign without considering the role search engine optimization plays in a website’s effectiveness. It is critical to have an SEO analyst working together with the web designers and web developers to ensure best practices are addressed such as site architecture, page construction, and content. Transferring link popularity must also be considered. An SEO analyst will also identify unique strengths of a website that can be leveraged as well as what gaps must be addressed. Web design with proper SEO implementation can dramatically improve the volume of targeted traffic to your site.
The Right Content Management System
Utilizing a content management system to easily create and modify website material enables marketers to make real-time business decisions. The right content management system will also support a business’ specific needs, save time, and aid SEO efforts.
Branding Needs
Effective website design can communicate clearly a company’s brand. It reinforces a brand’s unique selling proposition and provides messaging that engages website visitors. Effective web design, including visuals, graphics, layout, and messaging, resonates with a brand’s target audience. It becomes part of a strategy aligned with other marketing elements such as media. It compels the audience to take further action, moving a potential customer closer to the end of the purchase funnel.
Hiring Experienced Professionals
It is easy to lose time and leave money on the table by selecting the wrong firm for web design and development. Cost should not be the deciding factor. A company should consider an internet marketing agency’s experience in web design and web development, project management skills, technical aptitude including implementing the appropriate content management system, and the ability to integrate services like search engine optimization. Hiring true professionals to design and develop a website will provide exponential return on investment.
Are You Ready to Find Out More? Call Us at 866.922.4632 to Speak to our Internet Marketing Team.
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Web Redesign Crucial to Online Merchants’ Bottom Line
In this economic climate especially, it’s no surprise online retailers are paying attention to the bottom line. And, while they realize that a “pretty or good-looking site,” is important, they are paying close attention to other key factors that make a site successful. In a recent Internet Retailer survey, the report showed that advanced customer features like reviews and video are being added. Online marketers are also paying more attention to search engine optimization to drive traffic and sales.
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Design for Design’s Sake = Uncertain Results
By Marc J. Wymar, WebMetro Director of Interactive Media
My agency has made a big push in 2007 / 2008 to leverage the content networks to provide new incremental sales opportunities for our clients. Essentially a new play on banner advertising, the content or contextual networks, allow you to go beyond traditional PPC text ads and create visually appealing graphic banners. These ads then display on related subject matter websites, such as news sites, content portals and blogs. Having been founded originally as a web design / development company back in 1995, we still have strong design chops and love an opportunity to flex our creative muscles. However, we have found that sometimes it is making your ad not stand out that will help you win.
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Yahoo Redesigns Its Home Page
Yahoo recently redesigned its home page to give users a more personalized view of the Internet. The Yahoo home page is currently accessed by approximately 100 million U.S. users a month; 300 million worldwide.
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