Design

1/16/2009 Web Redesign Crucial to Online Merchants’ Bottom Line In this economic climate especially, it’s no surprise online retailers are paying attention to the bottom line. And, while they realize that a “pretty or good-looking site,” is important, they are paying close attention to other key factors that make a site successful. In a recent Internet Retailer survey, the report showed that advanced customer features like reviews and video are being added. Online marketers are also paying more attention to search engine optimization to drive traffic and sales.
10/24/2008 Design for Design’s Sake = Uncertain Results By Marc J. Wymar, WebMetro Director of Interactive Media My agency has made a big push in 2007 / 2008 to leverage the content networks to provide new incremental sales opportunities for our clients. Essentially a new play on banner advertising, the content or contextual networks, allow you to go beyond traditional PPC text ads and create visually appealing graphic banners. These ads then display on related subject matter websites, such as news sites, content portals and blogs. Having been founded originally as a web design / development company back in 1995, we still have strong design chops and love an opportunity to flex our creative muscles. However, we have found that sometimes it is making your ad not stand out that will help you win.
9/19/2008 Yahoo Redesigns Its Home Page Yahoo recently redesigned its home page to give users a more personalized view of the Internet. The Yahoo home page is currently accessed by approximately 100 million U.S. users a month; 300 million worldwide.
5/23/2008 Google Ranks Search Ads on Load Time, Bringing Simplicity to the Top In mid-June 2008, Google started to rank pages on how fast they loaded. Stating that slow load times hurt the user experience, the search engine giant disclosed that it would start taking this metric into consideration.
3/12/2008 Google to Start Penalizing Slow-Loading Landing Pages If you’re a Google advertiser and your landing pages load slowly, it’s going to cost you in ad positioning and dollars.
2/22/2008 B2C Site Design Not Thrilling Users, According to Forrester Study “The Best and Worst of B2C Site Design 2007,” a Forrester Research study, found that most sites don’t serve their end users well at all.
8/29/2006 Customer experience key in website design The quality of the whole user experience is moving to the center of good retail web site design today, and new developments in technology are making it possible to deliver on that from a design perspective, according to PixelMedia chief operating officer Thomas Obrey. Obrey tells Internet Retailer he sees that trend in the difference between what retailer clients of the company’s custom web design and development services are asking for now versus what they asked for last year.
5/16/2006 Yahoo Redesign Tries to Balance Needs of Advertisers, Users Yahoo rolled out a preview of its new homepage redesign today, and the increased interactivity and streamlined experience reflects the company's intent on balancing the interests of both users and advertisers.
5/3/2006 Napster members get five free spins Napster Inc. has unveiled a redesigned interactive and ad-supported site. As part of the new site, the company now will allow members to listen to all songs in its library up to five times online for free.
4/26/2006 Survey Shows the Blogosphere is Breaking Out The long tail is growing appendages. A new survey released today of over 56,000 readers of blogs shows different segments of blog readers have distinct characteristics.
3/22/2006 Search Engine Marketing - Yahoo Launches Instant Message Voice Calls Yahoo today said it is launching a service in the U.S. that allows users to make phone calls through its instant messaging software for 2 cents or less to the top 30 phone markets worldwide, including the U.S., reports Reuters
3/22/2006 The Deadly Duo: Spam and Viruses, February 2006 - Online Marketing Crippled data speeds aren't yet caused by tiered Internet service. The Messaging Anti-Abuse Working Group, a new body that aims to measure and reduce spam, released its first report which estimates 80 percent of all Internet traffic today is comprised of abusive e-mail.
3/7/2006 Most Opt-In E-Mail Sent to Web-Based Accounts A large volume of opt-in commercial e-mail communications are delivered to Web-based e-mail services such as Yahoo! and AOL, according to survey results released by Lyris Technologies.
3/2/2006 Website Development - How retail chains are growing their web strategies Although many have been slow to capitalize on the web as a selling channel, retail chains are starting to use their web sites as part of a coordinated multi-channel selling strategy, Retail Forward analyst Mary Brett Whitfield says.
6/16/2005 Do-It-Yourself Internet on the Internet Clearinghouse sites for DIY projects are daily go-to destinations.
6/10/2005 Barking Up the Family Tree The Internet isn't just the wave of the future, it's also a window into the past.
5/16/2005 SMBs Believe In the Web Small and medium-sized businesses credit the Web for sales, a new survey finds
12/16/2004 Study: SMBs Key Battleground in Employment Advertising New report suggests job advertising, both on- and offline, is at the start of a highly competitive seven-year growth cycle.
12/16/2004 Brands Ring In Holiday Season With Micro-Sites It's an online ritual that's become as predictable as the droning of holiday music in retail outlets.
12/7/2004 Online Job Sites on Track to Be Top Earners A new study by Corzen finds that the total revenues of the top three online job sites for Q3 2004 was $217 million, over $800 million less than revenues for newspaper job pages.
8/16/2004 Online Advertising Continues to Evolve More users make an online purchase after a simple ad impression than from a click-through, according to DoubleClick.
7/19/2004 Job Seekers Love a Monster As the US economy shows signs of a resurgent job market, a Nielsen//NetRatings study notes that career development sites are growing.
7/19/2004 Are Pop-Ups on the Way Out? One-fifth of Web publishers say they have banned pop-up ads on their sites. Of course, the majority still run them but they are applying the Interactive Advertising Bureau ( IAB)'s new frequency cap rules.
6/16/2004 Online Movie Sites Entertain, Inform Film fans log on to get watch trailers, buy tickets and read reviews.
6/2/2004 Traditional Companies Pick Up Online Ad Reins Traditional, non-Web based companies are taking advantage of increased Web usage, such as a 26% rise in the average number of Web page views in the US, to push their online ad impressions up, according to Nielsen//NetRatings.

1/16/2009 Web Redesign Crucial to Online Merchants’ Bottom Line

In this economic climate especially, it’s no surprise online retailers are paying attention to the bottom line. And, while they realize that a “pretty or good-looking site,” is important, they are paying close attention to other key factors that make a site successful. In a recent Internet Retailer survey, the report showed that advanced customer features like reviews and video are being added. Online marketers are also paying more attention to search engine optimization to drive traffic and sales.

10/24/2008 Design for Design’s Sake = Uncertain Results

By Marc J. Wymar, WebMetro Director of Interactive Media
My agency has made a big push in 2007 / 2008 to leverage the content networks to provide new incremental sales opportunities for our clients. Essentially a new play on banner advertising, the content or contextual networks, allow you to go beyond traditional PPC text ads and create visually appealing graphic banners. These ads then display on related subject matter websites, such as news sites, content portals and blogs. Having been founded originally as a web design / development company back in 1995, we still have strong design chops and love an opportunity to flex our creative muscles. However, we have found that sometimes it is making your ad not stand out that will help you win.

9/19/2008 Yahoo Redesigns Its Home Page

Yahoo recently redesigned its home page to give users a more personalized view of the Internet. The Yahoo home page is currently accessed by approximately 100 million U.S. users a month; 300 million worldwide.

5/23/2008 Google Ranks Search Ads on Load Time, Bringing Simplicity to the Top

In mid-June 2008, Google started to rank pages on how fast they loaded. Stating that slow load times hurt the user experience, the search engine giant disclosed that it would start taking this metric into consideration.

3/12/2008 Google to Start Penalizing Slow-Loading Landing Pages

If you’re a Google advertiser and your landing pages load slowly, it’s going to cost you in ad positioning and dollars.

2/22/2008 B2C Site Design Not Thrilling Users, According to Forrester Study

“The Best and Worst of B2C Site Design 2007,” a Forrester Research study, found that most sites don’t serve their end users well at all.

8/29/2006 Customer experience key in website design

The quality of the whole user experience is moving to the center of good retail web site design today, and new developments in technology are making it possible to deliver on that from a design perspective, according to PixelMedia chief operating officer Thomas Obrey. Obrey tells Internet Retailer he sees that trend in the difference between what retailer clients of the company’s custom web design and development services are asking for now versus what they asked for last year.

5/16/2006 Yahoo Redesign Tries to Balance Needs of Advertisers, Users

Yahoo rolled out a preview of its new homepage redesign today, and the increased interactivity and streamlined experience reflects the company's intent on balancing the interests of both users and advertisers.

5/3/2006 Napster members get five free spins

Napster Inc. has unveiled a redesigned interactive and ad-supported site. As part of the new site, the company now will allow members to listen to all songs in its library up to five times online for free.

4/26/2006 Survey Shows the Blogosphere is Breaking Out

The long tail is growing appendages. A new survey released today of over 56,000 readers of blogs shows different segments of blog readers have distinct characteristics.

3/22/2006 Search Engine Marketing - Yahoo Launches Instant Message Voice Calls

Yahoo today said it is launching a service in the U.S. that allows users to make phone calls through its instant messaging software for 2 cents or less to the top 30 phone markets worldwide, including the U.S., reports Reuters

3/22/2006 The Deadly Duo: Spam and Viruses, February 2006 - Online Marketing

Crippled data speeds aren't yet caused by tiered Internet service. The Messaging Anti-Abuse Working Group, a new body that aims to measure and reduce spam, released its first report which estimates 80 percent of all Internet traffic today is comprised of abusive e-mail.

3/7/2006 Most Opt-In E-Mail Sent to Web-Based Accounts

A large volume of opt-in commercial e-mail communications are delivered to Web-based e-mail services such as Yahoo! and AOL, according to survey results released by Lyris Technologies.

3/2/2006 Website Development - How retail chains are growing their web strategies

Although many have been slow to capitalize on the web as a selling channel, retail chains are starting to use their web sites as part of a coordinated multi-channel selling strategy, Retail Forward analyst Mary Brett Whitfield says.

6/16/2005 Do-It-Yourself Internet on the Internet

Clearinghouse sites for DIY projects are daily go-to destinations.

6/10/2005 Barking Up the Family Tree

The Internet isn't just the wave of the future, it's also a window into the past.

5/16/2005 SMBs Believe In the Web

Small and medium-sized businesses credit the Web for sales, a new survey finds

12/16/2004 Study: SMBs Key Battleground in Employment Advertising

New report suggests job advertising, both on- and offline, is at the start of a highly competitive seven-year growth cycle.

12/16/2004 Brands Ring In Holiday Season With Micro-Sites

It's an online ritual that's become as predictable as the droning of holiday music in retail outlets.

12/7/2004 Online Job Sites on Track to Be Top Earners

A new study by Corzen finds that the total revenues of the top three online job sites for Q3 2004 was $217 million, over $800 million less than revenues for newspaper job pages.

8/16/2004 Online Advertising Continues to Evolve

More users make an online purchase after a simple ad impression than from a click-through, according to DoubleClick.

7/19/2004 Job Seekers Love a Monster

As the US economy shows signs of a resurgent job market, a Nielsen//NetRatings study notes that career development sites are growing.

7/19/2004 Are Pop-Ups on the Way Out?

One-fifth of Web publishers say they have banned pop-up ads on their sites. Of course, the majority still run them but they are applying the Interactive Advertising Bureau ( IAB)'s new frequency cap rules.

6/16/2004 Online Movie Sites Entertain, Inform

Film fans log on to get watch trailers, buy tickets and read reviews.

6/2/2004 Traditional Companies Pick Up Online Ad Reins

Traditional, non-Web based companies are taking advantage of increased Web usage, such as a 26% rise in the average number of Web page views in the US, to push their online ad impressions up, according to Nielsen//NetRatings.

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